Marketing KPIs for success | Lead conversion rate formula
We we’re stuck with a CRM we weren’t using, it got to a point where we used multiple tools to stitch together forms, landing pages, analytics and lead gen processes. Something had to change, and fast. The Productive team introduced us to HubSpot’s intuitive CRM, we were up within 90 days, all processes, in one system. We’re now working hard on smart newsletter campaigns & full circle attribution reporting.