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Get a website designed for the SaaS industry
Productive Shop designs SaaS websites that convert, based on how your buyers actually behave.
The SaaS website design firm leaders trust
Web design built on real B2B buyer behavior
Most websites are judged on taste, not evidence. Productive Shop designs from B2B SaaS search intent, user behavior and sales-call data, so we can explain and measure every choice.
A real partnership with our SaaS website design company
Every website we design starts with research and launches with the analytics in place to measure it.
ACCESSIBILITY
WCAG 2.2 AA
Standard built into our designs
PORTFOLIO
30+
B2B SaaS websites designed
PERFORMANCE
90%+
Mobile page experience improvement
SPEED
4 weeks
Average design phase
Hear from our happy clients
“Productive Shop did an outstanding job rebuilding our website within three months. They listened to our needs and developed a custom solution that matched our brand identity perfectly. Throughout the project, they provided responsive and proactive web support, which made the entire process seamless and stress-free.”
“Working with Productive Shop transformed not just our website, but our entire approach to digital brand management. Their team didn’t just build us a better website; they created a scalable system that empowered our internal teams to maintain brand consistency without constant external support.”
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Cybersecurity
Brinqa: A redesign built to perform
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Website design and development
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Custom WordPress theme
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Content writing
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Technical support
90%+
improvement in mobile page experience
100%
desktop page experience score
75%
reduction in bot traffic
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The tools we use to design your website
CMS
Hosting
Infrastructure
QA tools
Migration tools
Design tools
Every step of the web design process, covered
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UX research and audit
Find out exactly where buyers abandon your site before you change a single page.
Before
- Redesign decisions based on internal opinion and taste
With Productive Shop
- Stakeholder interviews, competitive analysis, user research and journey mapping
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Website architecture and wireframing
Map how your site is structured and test how each page works before anyone writes a line of code.
Before
- A site structure no one mapped out before pages went live
With Productive Shop
- Site architecture and wireframes tested with real users, then signed off in one pipeline
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UI design
Design every page based on how B2B SaaS buyers actually evaluate a product.
Before
- Generic templates that look the same as every competitor’s site
With Productive Shop
- Full UI design built on your brand, your buyers and validated research
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Design systems
A documented set of components and page patterns your team reuses, so no new page starts from a blank file.
Before
- Every new page is a one-off, inconsistent with the last
With Productive Shop
- A documented design system that your team and ours both build from
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Images creation
Custom illustrations, icons and animations designed to match your brand and product.
Before
- Stock images and generic icons that look like everyone else’s
With Productive Shop
- Custom illustrations, icons and animations built for your brand
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Marketing visuals
Visual assets for blog posts, landing pages and campaigns, built once and ready for your marketing team to use.
Before
- Content and marketing teams recreating visuals for every new post or campaign
With Productive Shop
- A library of on-brand visuals ready for blog posts, landing pages and campaigns
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Documentation and handoff, QA
Get a build that matches the design exactly, with QA and analytics in place from launch.
Before
- Designs that look different once built, with no analytics or QA in place at launch
With Productive Shop
- Developer-ready files, full documentation, and QA and analytics built into every launch
Take your design further
What your website redesign looks like, step by step
Every engagement runs inside Sorge, our marketing operating system. You get a dedicated customer success team, daily Slack access and one shared system where you and our team track every deliverable.
What we’ve learned about website design for SaaS
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September 9, 2022 15 min read
10 design principles all web teams should follow
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October 27, 2022 27 min read
Top 10 colors that make people buy: the complete guide with examples
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May 2, 2025 15 min read
How copywriting and design teams can (actually) collaborate 🤝
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January 29, 2025 13 min read
More than a banner: Top 8 best CTA types
Let’s design a website that software buyers trust
Design determines whether buyers stay on your website to learn more about your product or move on to a competitor. Contact our B2B SaaS website design agency to start your redesign, or add copywriting and development if your project needs both.
Frequently asked questions
Productive Shop provides these SaaS web design services:
- UX research and audit: Find out where buyers drop off or hesitate before you change a single page.
- Wireframing and prototyping: Test how a page works before anyone writes a line of code.
- UI design: Build every page around how B2B SaaS buyers actually evaluate a product.
- Design system: A documented set of components and page patterns your team reuses, so no new page starts from a blank file.
- Brand system: Build the brand strategy, messaging and visual identity your website design can follow, available as an add-on service.
- Design-to-development handoff: Get a build that matches the design exactly, pixel for pixel.
- QA, analytics and launch monitoring: Know what happens after a page goes live, not just how it looked at handoff.
Every website design project with Productive Shop starts with research into how your buyers actually behave online, then moves through design, development handoff and measurement inside Sorge, our marketing operating system.
You get one team and one system from research through launch, not a set of disconnected deliverables handed off between different vendors. We can also pair this with copywriting and development services if you need the full package.
See how our copy and design teams collaborate.
Hire a SaaS design agency when your site has to sell software, not just look current. Most agencies can make a website attractive. Far fewer know how a SaaS deal is actually won on one:
- You’re designing for a committee, not a buyer. Your champion reads the product pages. Security, IT and procurement read the integration, compliance and pricing pages. All of them have to be satisfied before anyone books a call.
- Two buying paths share the same page. One visitor wants to start a trial today; another needs a demo and three months of internal approval. Both routes have to work without competing with each other.
- The product isn’t photographable. Software converts on its own interface, shown at the moment the value becomes obvious.
- The product changes constantly. If your marketing team can’t publish a feature page every time you launch a SaaS product, the site falls behind the roadmap within a quarter.
A generalist agency treats your website as a brand asset. A SaaS team treats it as part of the funnel: which pages the deal turns on, what a technical evaluator needs to see and which metric each page is accountable for. Productive Shop designs from real user behavior — session recordings, drop-off points and buyer intent data — and tracks the outcome in Sorge, our marketing operating system, so you can see what changed and the impact on sales.
Learn what SaaS marketing involves.
Productive Shop works with these CMS platforms:
Our team builds pages in a way that isn’t locked to one platform: the same design system can be implemented across any of these CMS options based on your team’s existing stack and technical requirements. If your platform isn’t listed here, contact us to confirm compatibility before you start. We’ll recommend the best fit during discovery if you’re choosing a CMS for the first time or replatforming.
Explore the best CMS for B2B websites.
Usually, it takes about a month to design and launch a SaaS website, moving through:
- Discovery: We learn about your product, your buyer personas and the goals for the project.
- Research and audit: We audit your site and research how your buyers behave to find where the redesign needs to focus.
- Wireframes and testing: We build the structure of key pages and test it with users before moving to visual design.
- Full UI design: We design every page based on your brand, your buyers and what we learned in research.
Timelines vary based on the size of your site and how much of your design system already exists. Development and launch follow separately, based on your team’s build process — though we can support that phase too, if you need it.
Explore our web development services.
A SaaS website design project cost depends on the scope: the number of pages, whether you need a new design system built from scratch and the condition of your current site. Productive Shop quotes each project individually rather than off a fixed rate card, so your price reflects your actual redesign.
Contact us for a project-specific estimate before you commit to anything.
Yes. Productive Shop works as a strategy and research partner or as an extension of your existing team, depending on what you need. On some projects, we start with a UX audit and the client’s team implements the changes. For others, we handle design only while an in-house developer builds the site.
Some clients we work with already have their own design department. We add an independent perspective, specialized UX expertise and extra capacity when their team is stretched.