Contextual research
In order to build resonating web pages, landing pages, white papers, and blogs, you need to understand the context. By identifying key phrases people use to search, we’ll output the right content mapped to the right type of searcher. This means lower bounce rates, more downloads, and longer time on pages.
Link analysis
Internal and external link analysis is crucial to ensure your domain reputation growth. By auditing your links, we can better plan an internal link structure to help bots crawl and discover your content freely. By analyzing external links, we’ll help build better relationships with existing partners while discovering new content partnership opportunities.
Content inventory optimization
You don’t always need to start a greenfield project to get good organic search results. Start with what you’ve got. If you have an existing inventory of killer blogs, FAQs, landing pages, white papers and solution briefs, we’ll help optimize them for maximum discoverability and user experience compliance.
In-category benchmarking
Our proprietary methodology and toolset help identify the specific in-category topics your industry cares about the most, from competitors through to publishers. This data will help you inform correct marketing budget spend to move up specific topics of opportunity to gain maximum organic positions.