SEO Consulting Services

As a result of a CMS migration, you need to retain your traffic

• Minimize traffic loss: Perform a pre-migration audit to identify and address potential technical SEO issues ahead of time (e.g. broken links, duplicate content, incorrect URL structures etc.).
• Preserve rankings: Implement a strategic migration plan to maintain your search engine visibility. Setting up redirects for any changed URLs, updating internal links and ensuring the site architecture aligns with SEO best practices are just the tip of the iceberg.
• Optimize your new site: Leverage the new CMS as an opportunity to improve functionality, user experience and SEO performance. A proper search partner should fine-tune site speed, mobile responsiveness and content structure (not to mention must-haves like meta tags, headings and schema markup optimization).

Here’s a site migration guide that can help you do it right, the first time.

Your current website is losing traffic and conversions, you need to stop the decline, recover and grow the traffic

• Diagnose the problem: Identify the root causes of the decline, such as technical issues, outdated content, ineffective SEO strategies or all of the above. You’re not the first to be impacted by the evolving search engine algorithms (like SGE and AI-driven search), so you should be assessed on whether your efforts comply with new requirements while still matching what your audience is searching for.
• Implement recovery strategies: Develop a plan to restore lost traffic and improve conversions. Your vendor should make a clear differentiation between what pages and content pieces your team wants to have versus the ones you need to have (which is dictated by a detailed SEO strategy). This exercise tends to pop a few bubbles, but it sets the foundation for success.
• Optimize your website: Make necessary changes to improve website performance, user experience and search engine rankings. Before we get excited and start high-fiving, metrics like load times, mobile usability, meta descriptions and headings should be in a healthy state. It doesn’t matter how many pages or content pieces you output if search engines do not like your site.

You have an existing vendor, but they stopped adding new ideas and just auto-pilot the work, you need an outside-in perspective

• Fresh perspective: A new and unbiased approach to identify untapped opportunities and improve performance. A state of inertia is not uncommon within vendors that grow too comfortable with an account and perform routine tasks instead of focusing on new opportunities. A fresh perspective means shifting the focus to emerging themes/trends, overlooked technical improvements and stagnant keyword targets.
• Expert guidance: Experienced consultants can provide strategic advice and tactical execution. Partnering with experts means that you’re not just implementing tactics, but taking action on a research-backed growth program.
• Measurable results: Track and analyze key performance indicators to measure the impact of your SEO efforts. Traffic, engagement and conversions are the main KPIs to keep your vendor accountable, and they should be reported weekly or biweekly to recap what’s been done and what could be done better.
• Proactive approach: Your vendor shouldn’t be an order taker. A small (and healthy) fire should be lit under them to keep suggesting ideas that drive growth and push your internal team to do things faster and smarter. Urgency should be one of the main drivers.

You have an existing vendor, but they keep outsourcing outside of the US to people who don’t understand contextual nuances and have low-quality assurance standards for their design and development

• Ensure high-quality work: Partner with experienced professionals who understand the intricacies of SEO. Companies often spend more time and resources trying to get cookie-cutter vendors to troubleshoot contextual nuances that would normally be straightforward with the right expertise. It’s like trying to navigate a foreign city without a local guide – technically possible, but far more complicated than it needs to be.
• Maintain brand reputation: Your website’s reputation and search engine rankings are too important to risk with misaligned strategies. Each industry has its own persona expectations, so aligning with their context should be a top priority when designing the site’s functionality. From page templates to component design, every element should speak your audience’s language.
• Achieve better results: Implement effective strategies to improve your website’s visibility and traffic. When your SEO/SEM partner truly understands your market’s context, you’ll start straying away from trial and error solutions and moving into a holistic demand generation program, leading to more qualified traffic and tangible ROI.

You lack the internal capacity to execute against all planned SEO work — and need a partner to help get more done

• Supplement your team: Provide additional expertise and resources to accelerate your SEO efforts.  A B2B SaaS company’s focus should be building and improving its product, not getting tangled with tedious SEO or marketing execution tasks. A trusted partner’s job is to act as an extension of your team, taking the heavy lift off your plate, so that you can then focus on high-value activities. Your sole focus should be keeping them accountable for MoM/QoQ results.
• Focus on core competencies: Free up your team to prioritize other strategic initiatives. Operational tasks usually take up a significant amount of time. Leverage SEO consulting services as enablers to experiment with community strengthening, event organization and leadership honing. Holding your vendors responsible/accountable for measurable outcomes should be within your internal team’s priorities.
• Achieve faster results: Leverage the experience and efficiency of a dedicated SEO team. Learning curves are an inherent part of acquiring new skills or processes, but they shouldn’t slow down your progress. Partnering with experts should bypass the time and resources typically spent on trial and error to then spend time familiarizing with your context and nuances.

You’ve been set an aggressive inbound lead target by the executive team and need a partner to help you earn market share and significantly improve lead flow

• Identify growth opportunities: Discover untapped markets and target audiences. Your SEO consultant should bring data-backed insights about where your next growth wave will come from, be it underserved keyword territories or completely new market segments developed by emerging trends.
• Optimize your website: Implement strategies to attract more high-quality traffic. Building a demand-gen engine comes after technical and content optimization strategies. The overall objective is for the site to serve as a magnet for the right visitors, but search engines should see you as a worthy contender first.
• Convert more leads: Improve user experience and conversion rates. Your SEO strategy should be aligned with your overall business objectives, meaning that you work backward from a determined goal post and fill in the gaps required to get there (be it user experience, optimizing CTAs or any kind of CRO best practices).

🧲The key steps of a successful lead gen program in SEO

You want to prepare for fundraising or a sale, so you need a partner to make you look more enterprise while earning more online market share

• Enhance your online presence: Improve your website’s visibility and authority. A proper SEM partner will not only get more eyes drawn to your site but also make sure that it reflects the sophistication and credibility expected from an enterprise-level company (be it through content assets, high-worth backlinking or overall branding refining).
• Showcase your digital marketing expertise: Demonstrate your commitment to online growth. Your partner’s job is to position you as a leader in your space, demonstrating to investors or potential buyers that you have the discipline and expertise required to not only grow market share but also dominate it.
• Increase your valuation: A strong online presence can positively impact your company’s valuation. A website is not only a tool and your online market share isn’t just about current revenue; they’re appreciating assets. Strong organic search performance demonstrates scalable and sustainable growth potential that investors love to see.

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