Hungry sales teams demand leads, why not generate them?

Your website must be working day and night on generating quality leads. By simply tuning your site to best practices in user experience, design and SEO you’ll see positive awareness and lead growth. Oh and, your paid ad, social and brand teams get lazer alignment too.

Learn how we help generate SQLs

Top Organic Lead Generation Challenges

Identifying the correct website keyword structure to match lead intentions.

Identifying the type and frequency of the content to be outputted.

Building the attribution reports to track leads.

Funding the right type of lead generation activities.

How we will lead you to success

Landing page optimization

Landing pages continue to grow as a popular lead generation asset both for paid, social and SEO teams, so it doesn’t come as a surprise we focus on rebuilding your critical pages for peak performance. The biggest mistake we see is bland landing pages using the same cookie-cutter design template, heavy coding and content not aligned with SEO.

CTA optimization

Calls to action need consistent testing, because “Download Now” and “Learn More” aren’t the most effective conversion actions. As part of a landing page optimization, it’s important to A/B test CTAs for placement and wording. We’ll help build in manual or dynamic tests to understand what your specific audience prefers to interact with the most.

Sales ready PDFs

The chances are that you have great content that can be converted into a comprehensive buying guide, comparison sheet, solution brief or article. We’ll help you identify and build the right PDF to help with gated inventory. You will be able to use your new resources as on-page lead gen and an off-page sales assist.

How we will lead you to success

Landing page optimization

CTA optimization

Sales ready PDFs

Methods we use

Intention-based website design

Although it seems common practice to ensure your website is aligned to cater to your buyers’ research needs, most business sales organizations evolve faster than their digital efforts do. This leaves core product, service and resource pages misaligned, which means your lead gen machine is in need of some work. We’ll help you tailor your existing site or rebuild the site to align it to user research stages.

User experience optimization

Great UX is essential to maximize your conversion potential for critical gated and demo pages. After organic intention research is complete, we’ll help tune the layout of your site to resonate better with what your audience is already used to, while utilizing nudge theory to get them to interact with your website.

Full-funnel analytics

Understanding attribution will help you understand which channels, pages and campaigns are best for quality marketing lead generation. We’ll ensure your GTM and Analytics are set up correctly so that you can easily understand the top digital lead sources.

Methods we use

Intention-based website design

User experience optimization

Full-funnel analytics

Results

More and more demand-generation marketers find themselves fused with the sales team. As such, we’re consistently looking to improve the right type of awareness in order to target middle to low-funnel leads to move them through to the sales pipe quicker. The Productive team is helping do just that a task that isn’t easily done for a digital government services industry.

SCOTT HARRIS

CMO, PayIt