Landing page optimization
Landing pages continue to grow as a popular lead generation asset both for paid, social and SEO teams, so it doesn’t come as a surprise we focus on rebuilding your critical pages for peak performance. The biggest mistake we see is bland landings utilizing the same cookie cutter design template, heavy coding, and content not aligned with SEO.
Calls to action need consistent testing, because “Download Now” and “Learn More” aren’t the most effective conversion actions. As part of optimizing a landing page it’s important to A/B test CTAs for placement and wording. We’ll help build in manual or dynamic tests to understand what your specific audience prefers to interact with the most.
Sales ready PDFs
The chances are that you have great content that can be converted into a comprehensive buying guide, comparison sheet, solution brief or a maturiy fit article. We’ll help you identify and build the right PDF to help with gated inventory. You will be able to use your new resources as on-page lead gen, and an off-page sales assist.