Uncover market and competitor insights

Our competitor analysis research digs deep within your industry and targeted competition. The more informed you are, the more you can circumvent surprises and outpace aggressive inbound strategies. It’s not about keeping up with the Joneses. It’s about building and staying in your own league.

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Why is competitor analysis so important?

Benchmarking is critical to understand your resource capacity to compete.

Launch or relaunch more confidently, knowing the sources of information your TAM trusts.

Understand your opportunity gaps to turn them into an unfair advantage.

Stay ahead with an impactful editorial calendar that is likely to better educate your targets.

How we will lead you to success

Identifying, analyzing and reporting on your competitors

In an established market, knowing how and where your competition invests their organic and paid efforts will help you build a more intelligent strategy. We’ll help identify hidden opportunities to gain back a share of voice. Our analyst team leaves no stone unturned to give you an edge when building your paid ads, editorial and competitive SEO strategies.

Discovering how competitors generate traffic

There are many effective traffic generation strategies, so how do you know which one to select for your specific use case? By conducting organic research, we’ll help you understand what type of projects to take on first to maximize marketing ROI. This way, you’ll know how many landing pages, blogs, articles and commissioned reports to be outputting monthly.

Understanding in-category strengths

After understanding how rivals build traffic, it’s time to dig deeper into their specific topics of interest. Whether it’s evident or not, we’ll identify themes/clusters of topics that your competitors value the most. This way, you’ll get to choose whether to invest in a race or outpace them by exploiting gaps in their strategic thinking.

How we will lead you to success

Identifying, analyzing and reporting on your competitors

Discovering how competitors generate traffic

Understanding in-category strengths

Methods we use

Content analysis

To understand what your audience wants to read, listen and watch, you need to analyze thousands of information sources and conduct a comprehensive content gap analysis before building a resonating editorial calendar.

Backlinking building

Building and strengthening partner relationships can help you increase the authority of your website through backlinking campaigns.

Identification of top invested publishers

We’ll help you identify and build a competitive content strategy by analyzing what the market is consuming and what your competitors value most. This way, every dollar of your content budget has a compounding effect.

Methods we use

Content analysis

Backlinking building

Building and strengthening partner relationships can help you increase the authority of your website through backlinking campaigns.

Identification of top invested publishers

Results

The Productive team is made from a different type of cloth. This isn’t your typical agency. They’re a strategic partner. We were recommended by a partner in the Oracle ecosystem and engaged for SEO consulting initiative. What stood out is their understanding of our industry, the true context of it and how they ranked us above our competitors and in-category VARs. The detail orientation is staggering, and so is their continuous alignment with sales and product team goals. In all, we improved lead quality, content output, partner relations and optimized ad spend. Thumbs up.

BHAVNA AGARWAL

Upaya NetSuite Solutions