The Productive team is made from a different type of cloth. This isn’t your typical agency. They’re a strategic partner. We were recommended by a partner in the Oracle ecosystem and engaged for SEO consulting initiative. What stood out is their understanding of our industry, the true context of it and how they ranked us above our competitors and in-category VARs. The detail orientation is staggering, and so is their continuous alignment with sales and product team goals. In all, we improved lead quality, content output, partner relations and optimized ad spend. Thumbs up.
Why is competitor analysis so important?
In an established market, knowing how and where your competition invests their organic and paid efforts will help you build a more intelligent strategy. We’ll help identify hidden opportunities to gain back share of voice. Our analyst team leaves no stone unturned to give you an edge when building your paid ads, editorial and competitive SEO strategies.
There are many effective traffic generation strategies, so how do you know which one to select for your specific use case? By conducting organic market research and competitor keyword research, we’ll help you understand what type of projects to take on first to maximize marketing ROI. This way, you’ll know how many landing pages, blogs, articles and commissioned reports should be outputted monthly.
After understanding how rivals build traffic, it’s time to dig deeper into their specific topics of interest. Whether it’s evident or not, we’ll identify themes/clusters of topics that your competitors value the most. This way, you’ll get to choose whether to invest in a race or outpace them by exploiting gaps in their strategic thinking.
To understand what your audience wants to read, listen and watch, you need to analyze thousands of information sources first, then build a resonating editorial calendar. We’ll help you identify and build a competitive content strategy by analyzing what the market is consuming and what your competitors value the most. This way, every dollar of your content budget has a compounding effect.
Generating backlinks is an important lifeline for SEO. Did you know that it can also help you build better relationships with industry partners? We’ll help you identify the websites and exact pages and text to get a backlink from in order to help increase your domain reputation and topic relevancy. Backlinking is tough, but we make it less so with a proven method designed to build win-win industry relationships.
We’ve gently touched on this topic above. However, this one is for your PR team. As an output of B2B market research and strategy, you’ll get a list of the top paid sources to help with a continuous share of voice upkeep. This data will help you keep your PR budget in check while investing in sources that your audience actually reads.
We have very satisfied clients. Take their word for it
Upaya NetSuite Solutions
Utilizing Open Source Intelligence Gathering (OSINT) to lead the way
The members of our team aren’t new to OSINT – but why are so many teams shocked to hear this “new” term? Because it isn’t openly used in sales or marketing yet. Gaining prominence in the intelligence community, OSINT is geared toward identifying and analyzing publicly available information to make sense of competitor trends and movements. This enables proactive and strategic decision-making.Order a report to inform strategy
A smart competitive research stack goes a long way
Services you’ll likely want to pair with B2B market research
Web development & design
To ensure your local search campaign works wonders, you’ll first need to build a converting website. A great site unlocks more searchers to find you and convert faster.
No one will ever explain a product better than your product team can. We’ll work with your copy team to build a tandem timeline and detailed content outlines built specifically to boost content SEO.
Your PR budget could go a long way. We utilize our network of trusted publishers to maximize clean link-building efforts, which will help your brand build sway power.