We engaged the Productive team for a HubSpot project. Along the way, they consulted us on how to optimize our multiple locations for search appearance. What’s great is that we now have a full attribution setup from initial search through to MQL and SQL flowthrough. We have a clear breakdown of search vs paid vs email leads by contact record. Suffice to say, our ad budget burn went down due to SEO assistance, and we were able to focus our dollars on higher ROI regions.
Why is local search important?
Let’s start by optimizing your Google My Business profile to ensure you have verified your local address and updated service categories to be more in tune with how your ideal buyers search for your services. We’ll help maintain the right images, reviews, service posts, categories and contact center numbers.
In order to help rank in local search listings, you'll need to list yourself in prominent directories. There are hundreds of local business directories online, but not all of them are worth the investment as they'll need continuous information upkeep. We'll help identify and manage the local directories and the Chamber of Commerce sites you should be part of and the type of text to actually post on them.
Contrary to all the misinformation about local search, it ISN'T that different from SEO best practices. Your strategy and tactics are just going to be region-specific from search intention research, business review sites and listing optimization to building content collaboration with local partners.
For local business listings, it's critical to show up on the top review sites like Google, Yelp, HomeStars and TrustPilot, to name a few. In order to gather reviews, you’ll need a methodical approach, which we can help drop in via email automation campaigns, on-site promotion and organic review snippets. The key here is local term focus. Identifying and nurturing key sources of leads are better than spreading your efforts thin.
Even if your site is tuned for local search, a poor mobile user experience will impact your search visibility and conversion rates - just have a quick read on Google's Core Web Vitals update. As more and more people use their phones to search, read, shop and communicate, it's critical to ensure flawless mobile device compatibility, design and navigation.
Organic search insight improves local search strategy
Localized SEO works best with out-of-the-box thinking behind it
Location-based search tactics aren’t new. With ample advice available online, why isn’t everyone on top of Google’s search results pages? That’s because it takes a sound organic strategy paired with smart technology, creative thinking and impactful content creation to improve local search rankings.Schedule a local search advisory call
A killer local SEO strategy starts with better tech
The best local search services start with user experience in mind, explore essential packages
Web Development & Design
To ensure your local search campaign works wonders, you’ll first need to ensure to have a converting website built. A great site, unlocks more searchers to find you and convert faster.
SEO audit & optimization
Deep crawling your website with our SEO toolset will help reveal more than on-page problems. We’ll help tackle core template and schema issues along with optimizing code to unlock better site performance.
Capitvating copy is an essential to compliment effective web design and page layout. Copy help the user relant to your services and get them to convert faster. Equally imporant, effective copy helps diqualify the wrong users from submitting forms to avoid sales reachout burn.