Monitoring ratings and reviews
For local business listings, it’s critical to show up on the top review sites like Google, Yelp, HomeStars and TrustPilot, to name a few. In order to gather reviews, you’ll need a methodical approach, which we can help drop in via email automation campaigns, on-site promotion and organic review snippets. The key here is local term focus. Identifying and nurturing key sources of leads are better than spreading your efforts thin.
Implementing mobile responsive design
Even if your site is tuned for local search, a poor mobile user experience will impact your search visibility and conversion rates – just have a quick read on Google’s Core Web Vitals update. As more and more people use their phones to search, read, shop, and communicate, it’s critical to ensure flawless mobile device compatibility, design, and navigation.