Website SEO audit services

Enterprise SEO audits that you can act on

Q: Should a B2B SEO audit include contextual keyword clustering and page mapping?

It depends on your audit goals, if you need immediate uplift in site performance then a critical technical audit is the way to go. For advanced search audits where you can hand tight for about six weeks, you should get both contextual and technical information. Advanced audits must include a list of keywords organized by logical cluster along with keywords mapped to your critical product and solution pages to help you win at search.

Q: Can I run an SEO audit myself?

Yes, to run your own technical SEO audit, you will need to subscribe to at least two reliable SEO crawling tools (since no tool provides a complete picture) and understand how to prioritize issues for various teams. Once your issues are prioritized, you’ll need to work with your developer every week to verify for fixes.

Q: Can we just run a search optimization scan without engaging in a project?

Yes, you can use us as your B2B SEO audit agency, we’ll conduct an enterprise search scan to scope the direction of the execution project accurately, whether you run it with us or in-house. Technical search scans are essential to your search strategy as they inform you of what to focus on immediately and impact multiple teams: development, design, search and content.

Q: Can you also create an SEO strategy and execute a search program?

Yes, we specialize at building robust enterprise SEO strategies for SaaS websites and also work with in-house teams to execute on contextual and technical fixes. Depending on your current search strategy and execution maturity, we will pair you with our in-house development, search, design and content teams.

You need actionable insight into what’s hindering your potential for better ranking. We’ll review your website environment to understand the quick vs. longer-term wins in maximizing your search rankings and informing your SEO strategy.

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The SEO audit deliverables will improve my technical performance, optimize for conversions and impact my search strategy.

How important is an SEO audit?

A well-run SEO audit should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of an audit is to close the immediacy gap of what can be fixed fast vs. in the long term. The common ways of measuring audit success are:

Decrease in website issues impacting lead generation
Increase in organic share of voice
Increase in visitor engagement and decrease in bounce rate
Alignment between marketing, content and sales teams
Have a clear plan to improve rankings within a quarter

What should you anticipate being checked in a B2B SEO audit?

See technical audit guide

What to look for in a search audit

Although most people associate a technical audit with code improvements to boost load times, it’s much more than that. You need a true 360* approach that covers code, user experience, competitive context and content analysis.

What an SEO audit should be ✅

An audit has to be relevant to the context of your website. All issues provided to you should have:

Easy to understand issues and specific impact on performance
Easy to assign tickets to your development, content, design or UX team
Thorough understanding of your product, persona and keyword cluster fit
Aimed at improving UX and conversion rate
Thorough grasp of the competitive landscape and pinpoint examples of how to close the gap
PM, SEO & dev assigned to your project and able to meet your team
An easy-to-follow timeline that is realistic to implement, itemized by priority

What an SEO audit should not be 🚩

Avoid audits run by machines and provided to you in an Excel sheet or PDF without explanation or prioritization.

Beautiful PDF with many pages, custom branding, lots of itemized items and colorful charts
Lack of specific descriptions on how issues will help you win at search
Focused on the process, not results. You get a big list of what was checked but nothing on what was found
Lack of contextual understanding of your product to search intentions map
Lack of due diligence on competition, both direct and indirect players
No transparency to team assignments. Everything is over email, so what you get is generic SEO advice
Lack of UX understanding and what specifically needs to be done to improve site engagement

What does a quality forensic SEO audit include?

Knowing how SEO factors impact your website will arm you to ask the right questions of your agency before and after the project.

Technical impact on SEO

User experience impact on SEO

Accessibility impact on SEO

Contextual impact on SEO

Improve site speed to retain users

Boosting your page load times on desktop and mobile devices significantly improves organic performance. When your pages are lightweight and pass basic Google webmaster standards, they are designed, coded and hosted per the latest best practices.

Areas of focus
FCP
TBT
TTI
DOM
Links
Image formats
Schema
Caching
3rd party code

Drive users to conversion faster

Help users find the information they are looking for faster. Search engine algorithms prioritize user experience and context over other factors. For a good reason, solving UX issues improves message resonance, conversion path clarity, time on page and reduces bounce rate.

Areas of focus
CLS
LCP
Navigation logic
Breadcrumbs
Mobile usability

Remove usage barriers

Website accessibility compliance is critical for a well-designed and coded website as it lets you scale your website to a wider audience pool.

Areas of focus
Contrast ratios
Alt text
ARIA
Href-lang
Text sizing

Build resonance to grow leads

Well-written website content, enriched with SEO logic, increases traffic and conversions.

Areas of focus
Meta tags
Internal links
External links
Keyword clusters
Content topics
Page enrichment
SERP features

How much does an SEO audit cost?

Enterprise-level SEO audits span from $6,000 through to $9,900, not including tailored plans that are custom scoped. A typical audit takes between 4 to 8 weeks and involves multiple search marketing professionals (ex: developers, strategists, UX consultants and editorial staff) to give a 360* view of short, medium and long-term organic strategy goals.

SEO audit deliverables

Pages reviewed

Internal link audit optimization

Image optimization

Google Core Web vitals review

Indexed pages vs sitemap pages

Thorough tickets created for your web development team

Schema markup review

Security review

Sitemap indexation issues

Keyword research and keyword clustering

Keyword page mapping

Duplicate content check

Thin page identification and remediation

Deep context editorial topic structures

Team involvement

Security checks

Accessibility review

User experience review

Navigation UX improvements

Strategy document

Pages enrichment

Implementation check

EAT analysis

Server review

Scaleup

$6,650 / audit

4 weeks

Purchase

Up to 100

Yes

Identification

75 keywords (5-7 clusters)

Listing of URLs with duplicates

Identification

Search consultant

Unsecure links and page versions

Focused on the next quarter wins

Enterprise

$9,900 / audit

6 weeks

Purchase

Up to 500

Up to 50 pages

Yes

Identification

Identification and remediation steps

225 keywords (8-15 clusters)

For 10 pages

Listing of URLs with duplicates

Identification

x8 topics

Strategist and search consultant

Plus

Identification

Navigation

Focused on two quarters wins

x5 pages

Within 1 month after audit

Recommendations

Tailor Stitched +

Price tailored to need

8 weeks

Unlimited (depends on size of site)

Up to 200 pages

And modern format enablement

Yes

Review and instructions on implementation

Identification and remediation steps

500 keywords (15-30 clusters)

For 25 pages

Listing of URLs with duplicates + instructions

Identification + enrichment instructions

x25 topics

Strategist, consultant, developer, editorial specialist, designer

2FA instructions, DDOS review and remediation

Identification

End to end

Yes

Focused on 12 months of growth

x10 pages

Within 4 months after audit

Recommendations

Tuning or migration

Learn more about auditing your website

Frequently asked questions

How long does it take to run a technical SEO audit?

An enterprise SEO scan can take anywhere between 2 to 8 weeks depending on what your website’s growth goals are. A thorough audit should include creating detailed non-cookie cutter recommendations, which can be easily taken by your in-house team and actioned on.

What are critical on-page SEO audit factors?

To get an immediate boost in critical keyword rankings without conducting a website overhaul, focus on improving the most important on-page search influencers:

Title tags: increase your CTRs by learning how to write captivating meta titles and descriptions.
Headings: incorporate the most important keywords in your H1 and related keywords in the supporting heading hierarchy as well.
Keyword-to-page pairing: ensure the right context and intent keywords are identified on your core solution and product pages and run a keyword-to-page association analysis to verify for keyphrase hygiene.
Valid schema markup for rich results: optimize your most helpful content to show up in rich results to capture maximum SERP real estate.
Internal links: crosslink to other marketing resources on your website, from white papers and solution briefs to blog posts and webinars.
E-A-T: ensure your content is tuned to be authoritative and trustworthy. This means people from your industry (product managers and sales) should have direct input to web pages and articles being written on the site. Tune your author pages.
FAQs: creating glossary centers is a great tactic to win at TOF learning keywords. This strategy will also help attract transactional keywords, which will build your keyword base.
Alt text: most websites lack contextual alt text that actually describes the illustration it is accompanying. Ensure your top-performing critical pages and articles have alt text.
Clean URL structure: adjust your URL structure to be as simple as possible so it is easier to read by users and machines.
Quality content: above all else, ensure your content practice focuses on quality output — less is more as low-quality content will impact your search results.

What are the differences between an enterprise website audit and a smaller startup site?

An enterprise vs. startup search audit primarily differs in the SMEs you’ll need to utilize and the amount of technical and contextual gap analysis you’ll need to do (based on # of pages). An organizational SEO scan involves multiple subject matter experts from both the client and agency teams to coordinate, as it’s a micro project that impacts the quality of work of various teams. For technology startups, an SEO audit is faster to run and implement as there are fewer people to run approvals by — typically, the primary decision-makers are involved in speedy changes to UX, code and content.

If you are a growing SaaS team working on breaking through a market, see if our startup program might be a fit for you.

Should a B2B SEO audit include contextual keyword clustering and page mapping?

It depends on your audit goals. If you need immediate uplift in site performance, then a critical technical audit is the way to go. For advanced search audits where you can hand tight for about 6 weeks, you should get both contextual and technical information. Advanced audits must include a list of keywords organized by logical cluster along with keywords mapped to your critical product and solution pages to help you win at search.

Can I run an SEO audit myself?

Yes. In order to run your own technical SEO audit, you will need to subscribe to at least 2 reliable SEO crawling tools (since no tool provides a complete picture) and understand how to prioritize issues for various teams. Once your issues are prioritized, you’ll need to work with your developer every week to verify for fixes.

Tip: for best crawler results, you need to understand how to set up crawler settings such as following or not following the robots files, crawling as a specific agent, sample sizing HTML, time delays between page checks, subdomain inclusion and so on.

Which tools are best used for technical SEO?

Our recommended SEO audit tools to date are Lumar, SiteBulb and NetPeak. These tools will provide you with accurate site performance data output and well-structured lists of issues to work through.

Learn more about selecting the top technical SEO tools to fit your needs.

How do I check that technical SEO issues have been fixed?

Website techincal issues are best reviewed in groups/batches since you’ll need to recrawl your pages to see a reduction of the issues. As such, it’s best to break down your audits into categories such as image issues, broken links, fonts, accessibility and so on.

Did you know? We run over 200 automated and proprietary checks to ensure enterprise websites are at peak performance for lead generation.

Can we just run a search optimization scan without engaging in a project?

Yes, you can use us as your B2B SEO audit agency. We’ll conduct an enterprise search scan to scope the direction of the execution project accurately, whether you run it with us or in-house. Technical search scans are essential to your search strategy as they inform you of what to focus on immediately and impact multiple teams: development, design, search and content.

Did you know? Productive Shop has a 92% client retention rate. Read our B2B marketing case studies.

Can you also create an SEO strategy and execute a search program?

Yes, we specialize in building robust enterprise SEO strategies for B2B SaaS websites and also work with in-house teams to execute contextual and technical fixes. Depending on your current search strategy and execution maturity, we will pair you with our in-house development, search, design and content teams.

Can you work with my in-house development team?

Yes, assigning a developer to every search optimization project is mandatory for project success. We will work directly with your team to create, walkthrough and resolve tickets. If you do not have web development capacity due to internal projects, our team can help. We’ll work within your repository and CMS environments as well (or help create a process to do so).

Can you work with my in-house UX and content teams?

Yes, we mainly work with large in-house user experience, content and search teams to provide extra capacity and non-standard strategies to win at search. We can get on regular standups and easily use task management and messaging systems to stay in touch regularly.

I already have an audit from another agency. Can you implement the website fixes?

Yes, we can use your internal or agency-provided audit laundry list. To do this successfully, we will get on a kickoff call, prioritize all items and create them into tasks that our teams will implement. Post implementation, we will rescan your website to ensure all technical SEO issues have been resolved.