Enterprise SEO audits that you can act on

To get an immediate boost in critical keyword rankings without conducting a website overhaul, focus on improving the most important on-page search influencers:

1. Title tags: increase your CTRs by learning how to write captivating meta titles and descriptions. 
2. Headings: incorporate the most important keywords in your H1 and related keywords in the >supporting heading hierarchy as well. 
3. Keyword-to-page pairing: ensure the right context and intent keywords are identified on your core solution and product pages and run a keyword-to-page association analysis to verify for keyphrase hygiene. 
4. Valid schema markup for rich results: optimize your most helpful content to show up in rich results to capture maximum SERP real estate. 
5. Internal links: crosslink to other marketing resources on your website, from white papers and solution briefs to blog posts and webinars.
6. E-A-T: ensure your content is tuned to be authoritative and trustworthy. This means people from your industry (product managers and sales) should have direct input to web pages and articles being written on the site. Tune your author pages.
7. FAQs: creating glossary centers is a great tactic to win at TOF learning keywords. This strategy will also help attract transactional keywords, which will build your keyword base.
8. Alt text: most websites lack contextual alt text that actually describes the illustration it is accompanying. Ensure your top-performing critical pages and articles have alt text.
9. Clean URL structure: adjust your URL structure to be as simple as possible so it is easier to read by users and machines.
10. Quality content: above all else, ensure your content practice focuses on quality output — less is more as low-quality content will impact your search results.

An enterprise vs. startup search audit primarily differs in the SMEs you’ll need to utilize and the amount of technical and contextual gap analysis you’ll need to do (based on # of pages). An organizational SEO scan involves multiple subject matter experts from both the client and agency teams to coordinate, as it’s a micro project that impacts the quality of work of various teams. For technology startups, an SEO audit is faster to run and implement as there are fewer people to run approvals by — typically, the primary decision-makers are involved in speedy changes to UX, code and content. 

If you are a growing SaaS team working on breaking through a market, see if our startup program might be a fit for you.

It depends on your audit goals. If you need immediate uplift in site performance, then a critical technical audit is the way to go. For advanced search audits where you can hand tight for about 6 weeks, you should get both contextual and technical information. Advanced audits must include a list of keywords organized by logical cluster along with keywords mapped to your critical product and solution pages to help you win at search.

Yes. In order to run your own technical SEO audit, you will need to subscribe to at least 2 reliable SEO crawling tools (since no tool provides a complete picture) and understand how to prioritize issues for various teams. Once your issues are prioritized, you’ll need to work with your developer every week to verify for fixes. 

Tip: for best crawler results, you need to understand how to set up crawler settings such as following or not following the robots files, crawling as a specific agent, sample sizing HTML, time delays between page checks, subdomain inclusion and so on.

Our recommended SEO audit tools to date are Lumar, SiteBulb and NetPeak.  These tools will provide you with accurate site performance data output and well-structured lists of issues to work through. 

Learn more about selecting the top technical SEO tools to fit your needs.

Website techincal issues are best reviewed in groups/batches since you’ll need to recrawl your pages to see a reduction of the issues. As such, it’s best to break down your audits into categories such as image issues, broken links, fonts, accessibility and so on.

Did you know? We run over 200 automated and proprietary checks to ensure enterprise websites are at peak performance for lead generation.

Yes, you can use us as your B2B SEO audit agency. We’ll conduct an enterprise search scan to scope the direction of the execution project accurately, whether you run it with us or in-house. Technical search scans are essential to your search strategy as they inform you of what to focus on immediately and impact multiple teams: development, design, search and content. 

Did you know? Productive Shop has a 92% client retention rate. Read our B2B marketing case studies.

Yes, we specialize in building robust enterprise SEO strategies for B2B SaaS websites and also work with in-house teams to execute contextual and technical fixes. Depending on your current search strategy and execution maturity, we will pair you with our in-house development, search, design and content teams.

Yes, assigning a developer to every search optimization project is mandatory for project success. We will work directly with your team to create, walkthrough and resolve tickets. If you do not have web development capacity due to internal projects, our team can help. We’ll work within your repository and CMS environments as well (or help create a process to do so).

Yes, we mainly work with large in-house user experience, content and search teams to provide extra capacity and non-standard strategies to win at search. We can get on regular standups and easily use task management and messaging systems to stay in touch regularly.

Yes, we can use your internal or agency-provided audit laundry list. To do this successfully, we will get on a kickoff call, prioritize all items and create them into tasks that our teams will implement. Post implementation, we will rescan your website to ensure all technical SEO issues have been resolved.