Enterprise SEO audits that you can act on
You need actionable insight into what’s hindering your potential for better ranking. We’ll review your website environment to understand the quick vs. longer-term wins in maximizing your search rankings and informing your SEO strategy.
How important is an SEO audit?
A well-run SEO audit should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of an audit is to close the immediacy gap of what can be fixed fast vs. in the long term. The common ways of measuring audit success are:
- Decrease in website issues impacting lead generation
- Increase in organic share of voice
- Increase in visitor engagement and decrease in bounce rate
- Alignment between marketing, content and sales teams
- Have a clear plan to improve rankings within a quarter
What should you anticipate being checked in a B2B SEO audit?
What to look for in a search audit
Although most people associate a technical audit with code improvements to boost load times, it’s much more than that. You need a true 360* approach that covers code, user experience, competitive context and content analysis.
What an SEO audit should be ✅
An audit has to be relevant to the context of your website. All issues provided to you should have:
- Easy to understand issues and specific impact on performance
- Easy to assign tickets to your development, content, design or UX team
- Thorough understanding of your product, persona and keyword cluster fit
- Aimed at improving UX and conversion rate
- Thorough grasp of the competitive landscape and pinpoint examples of how to close the gap
- PM, SEO & dev assigned to your project and able to meet your team
- An easy-to-follow timeline that is realistic to implement, itemized by priority
What an SEO audit should not be 🚩
Avoid audits run by machines and provided to you in an Excel sheet or PDF without explanation or prioritization.
- Beautiful PDF with many pages, custom branding, lots of itemized items and colorful charts
- Lack of specific descriptions on how issues will help you win at search
- Focused on the process, not results. You get a big list of what was checked but nothing on what was found
- Lack of contextual understanding of your product to search intentions map
- Lack of due diligence on competition, both direct and indirect players
- No transparency to team assignments. Everything is over email, so what you get is generic SEO advice
- Lack of UX understanding and what specifically needs to be done to improve site engagement
How much does an SEO audit cost?
Enterprise-level SEO audits span from $6,000 through to $9,900, not including tailored plans that are custom scoped. A typical audit takes between 4 to 8 weeks and involves multiple search marketing professionals (ex: developers, strategists, UX consultants and editorial staff) to give a 360* view of short, medium and long-term organic strategy goals.
SEO audit deliverables
Pages reviewed
Up to 100Internal link audit optimization
--Image optimization
YesGoogle Core Web vitals review
YesIndexed pages vs sitemap pages
YesThorough tickets created for your web development team
--Schema markup review
IdentificationSecurity review
IdentificationSitemap indexation issues
IdentificationKeyword research and keyword clustering
75 keywords (5-7 clusters)Keyword page mapping
--Duplicate content check
Listing of URLs with duplicatesThin page identification and remediation
IdentificationDeep context editorial topic structures
--Team involvement
Search consultantSecurity checks
Unsecure links and page versionsAccessibility review
--User experience review
--Navigation UX improvements
--Strategy document
Focused on the next quarter winsPages enrichment
--Implementation check
NoEAT analysis
NoServer review
NoPages reviewed
Up to 500Internal link audit optimization
Up to 50 pagesImage optimization
YesGoogle Core Web vitals review
YesIndexed pages vs sitemap pages
YesThorough tickets created for your web development team
YesSchema markup review
IdentificationSecurity review
IdentificationSitemap indexation issues
Identification and remediation stepsKeyword research and keyword clustering
225 keywords (8-15 clusters)Keyword page mapping
For 10 pagesDuplicate content check
Listing of URLs with duplicatesThin page identification and remediation
IdentificationDeep context editorial topic structures
x8 topicsTeam involvement
Strategist and search consultantSecurity checks
PlusAccessibility review
IdentificationUser experience review
NavigationNavigation UX improvements
--Strategy document
Focused on two quarters winsPages enrichment
x5 pagesImplementation check
Within 1 month after auditEAT analysis
RecommendationsServer review
RecommendationsPages reviewed
Unlimited (depends on size of site)Internal link audit optimization
Up to 200 pagesImage optimization
And modern format enablementGoogle Core Web vitals review
YesIndexed pages vs sitemap pages
YesThorough tickets created for your web development team
YesSchema markup review
Review and instructions on implementationSecurity review
Review and instructions on implementationSitemap indexation issues
Identification and remediation stepsKeyword research and keyword clustering
500 keywords (15-30 clusters)Keyword page mapping
For 25 pagesDuplicate content check
Listing of URLs with duplicates + instructionsThin page identification and remediation
Identification + enrichment instructionsDeep context editorial topic structures
x25 topicsTeam involvement
Strategist, consultant, developer, editorial specialist, designerSecurity checks
2FA instructions, DDOS review and remediationAccessibility review
IdentificationUser experience review
End to endNavigation UX improvements
YesStrategy document
Focused on 12 months of growthPages enrichment
x10 pagesImplementation check
Within 4 months after auditEAT analysis
RecommendationsServer review
Tuning or migration