Thoughtful website development services

A development partner should look to scale your website with your existing martech stack and minimize the overhead required for continuous site upkeep. Our approach to website projects considers brand and product direction and fuses it with intelligent organic research to build the site right from the start.

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Intuitive Navigation & Clear CTAs

How we will lead you to success

Intuitive navigation and clear CTAs

A website’s main navigation menu is an essential element of the user experience. We design visually appealing websites with usability in mind.

A well-designed navigation menu provides a clear and easy way for users to find the content they want, while a poorly designed menu can frustrate users and cause them to abandon a website entirely.

Mobile-first web development

Our team takes a mobile-first approach to web development. That means your website will look great and work well on mobile devices, ensuring a great user experience. 

With the increased use of mobile devices, you’re missing out on a lot of potential customers or leads if your website isn’t mobile-friendly. Search engines crawl and index mobile pages firsts, so a mobile-friendly website also plays a critical role in SEO.

Website accessibility

We build websites in compliance with the latest accessibility standards set by the World Wide Web Consortium (W3C). This way, we ensure that your websites can be used by people with a wide range of abilities and needs. 

Also keep in mind that accessibility-compliant sites are highly beneficial to superior user experience and SEO.

Website source code optimized for SEO

The code that makes up a website can be a significant factor in its search engine ranking. 

Search engine algorithms are designed to index and rank websites based on their content, including the source code. By optimizing the source code for SEO, websites can improve their ranking and visibility on search results pages. SEO-optimized source code also helps to ensure that a website loads quickly and smoothly, improving the user experience and leading to higher conversion rates.

How we will lead you to success

Intuitive navigation and clear CTAs

A website’s main navigation menu is an essential element of the user experience. We design visually appealing websites with usability in mind.

A well-designed navigation menu provides a clear and easy way for users to find the content they want, while a poorly designed menu can frustrate users and cause them to abandon a website entirely.

Intuitive Navigation & Clear CTAs

Mobile-first web development

Our team takes a mobile-first approach to web development. That means your website will look great and work well on mobile devices, ensuring a great user experience. 

With the increased use of mobile devices, you’re missing out on a lot of potential customers or leads if your website isn’t mobile-friendly. Search engines crawl and index mobile pages firsts, so a mobile-friendly website also plays a critical role in SEO.

Mobile-first web development

Website accessibility

We build websites in compliance with the latest accessibility standards set by the World Wide Web Consortium (W3C). This way, we ensure that your websites can be used by people with a wide range of abilities and needs. 

Also keep in mind that accessibility-compliant sites are highly beneficial to superior user experience and SEO.

Website Accessibility

Website source code optimized for SEO

The code that makes up a website can be a significant factor in its search engine ranking. 

Search engine algorithms are designed to index and rank websites based on their content, including the source code. By optimizing the source code for SEO, websites can improve their ranking and visibility on search results pages. SEO-optimized source code also helps to ensure that a website loads quickly and smoothly, improving the user experience and leading to higher conversion rates.

Website Source Code Optimized for SEO
Custom WordPress development

Web development services we offer

Custom WordPress development

WordPress is considered one of the most popular site-building platforms because it offers many features and flexibility out of the box. But many WordPress sites have weak SEO due to poorly designed themes, bloated plugins and security issues. 

A custom WordPress website can help you avoid these problems by allowing you to tailor the design and functionality of your site to your specific brand needs. This can significantly boost your SEO efforts by keeping lightweight code and minimizing plugin use.

 

Custom website development on Contentful CMS

Contentful is a headless CMS that makes creating and managing custom content easy. You can craft custom content types and fields and then use the API to populate your site with content. 

Contentful CMS is highly scalable, making it an ideal platform for custom websites expecting significant traffic growth in the future.

Front-end design and development

A well-built front end will be both visually appealing and easy to use, providing an enjoyable experience for users. It can also improve search engine optimization, because it makes it easier for users to find your site when they’re looking for specific information. 

Our front-end developers also ensure that your site is responsive and works across all devices and browsers.

Website Integrations

In order to have a performing website, you need to make sure that all of your marketing tools are integrated and working together seamlessly. 

This process is called website integration, and it’s important for a number of reasons. First, it allows you to track your marketing efforts and see which campaigns are producing results. Second, it helps you to automate various tasks, saving you time on manual workarounds and Excel sheet reporting. And third, it ensures that your marketing ecosystem is running smoothly and efficiently.

Back-end development

While back-end development is not as visible to users as front-end development, it is just as important for building a performing website. 

Our back-end web development team builds and maintains the technology needed to power the back end of your website. This includes the server, application and database where all of the website’s data is stored. We also ensure that your website can scale by building robust and scalable applications. We improve website performance by optimizing database queries and dealing with server issues.

Web development services we offer

Custom WordPress development

WordPress is considered one of the most popular site-building platforms because it offers many features and flexibility out of the box. But many WordPress sites have weak SEO due to poorly designed themes, bloated plugins and security issues. 

A custom WordPress website can help you avoid these problems by allowing you to tailor the design and functionality of your site to your specific brand needs. This can significantly boost your SEO efforts by keeping lightweight code and minimizing plugin use.

 

Custom WordPress development

Custom website development on Contentful CMS

Contentful is a headless CMS that makes creating and managing custom content easy. You can craft custom content types and fields and then use the API to populate your site with content. 

Contentful CMS is highly scalable, making it an ideal platform for custom websites expecting significant traffic growth in the future.

Custom website development on Contentful CMS

Front-end design and development

A well-built front end will be both visually appealing and easy to use, providing an enjoyable experience for users. It can also improve search engine optimization, because it makes it easier for users to find your site when they’re looking for specific information. 

Our front-end developers also ensure that your site is responsive and works across all devices and browsers.

Front-end design and development

Website Integrations

In order to have a performing website, you need to make sure that all of your marketing tools are integrated and working together seamlessly. 

This process is called website integration, and it’s important for a number of reasons. First, it allows you to track your marketing efforts and see which campaigns are producing results. Second, it helps you to automate various tasks, saving you time on manual workarounds and Excel sheet reporting. And third, it ensures that your marketing ecosystem is running smoothly and efficiently.

Website Integrations

Back-end development

While back-end development is not as visible to users as front-end development, it is just as important for building a performing website. 

Our back-end web development team builds and maintains the technology needed to power the back end of your website. This includes the server, application and database where all of the website’s data is stored. We also ensure that your website can scale by building robust and scalable applications. We improve website performance by optimizing database queries and dealing with server issues.

Back-end development

Website support can be hassle free

The Productive Shop team worked on an intensive 8-month timeline to relaunch our website and thought leadership pieces while helping to build key cross-marketing relationships in the industry. The Oracle NetSuite Space is very competitive with a low barrier to entry, so you can imagine the competition we faced trying to compete for key ERP and CRM implementation terminology. Within 8 months, we were on top of the industry for the majority of our terms, interesting enough, the blog was the strongest contributor to our sales pipeline. It’s no small feat to attract, educate and convert CFOs & Controllers.

ALEX OLANO
Trajectory Inc.

Alex Olano

RESULTS

Proactive website optimization leads to positive growth

It’s critical to take a holistic approach to website optimization, which isn’t just about technical fixes. We ensure to include user experience, design, copy and SEO tuning as part of a standard support package. Doing so will help you see positive growth in metrics such as increasing keyword positions, page positions, gated content downloads, time on page and site speed while decreasing bounce rate and critical site issues.

If you’ve been referred, give us a shout.

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