SEO audit and website optimization

In a sea of website auditing tools and services, how do you know what actually works? That’s what we help break down and implement. Our holistic approach takes into consideration business goals first, then we align immediate and long-term fixes to scale with your growth. Done is better than waiting for perfect.

Get a SEO audit FOR site optimization

HOW WE WILL LEAD YOU TO SUCCESS

Increasing website interactivity

User experience and engagement matter. With flat and mundane websites dominating the marketing space, we’ll help you to stand out, draw attention and increase conversions. We can work with your existing site or choose the nuke button and start all over.

Creating dynamic, personalized content

The fastest way to increase conversion potential on your site is to focus on improving user experience. Your ideal buyer has specific attitudes, interests and opinions, both work and non-work-related. Prioritize the tailoring of your top page's layout, tone, interactive elements and visuals to what resonates best with them. This way you can do without a complete redesign to gain quick wins while the more intricate lead generation machine is being built.

Ensuring the site is crawlable and error free

Technical issues that hinder your search visibility are a significant contributor to poor SERP performance. Paying close attention to internal link structure, heading hierarchy, duplicate content, broken links and security flaws, to name a few, is essential for a quick boost in search visibility. We'll identify and correct critical issues preventing your top-performing pages from getting maximum exposure to your ideal buyer.

Making the site mobile friendly

Mobile-first design is here to stay. Your target buyers are used to interacting with their mobile devices more frequently than they are with a desktop - so why deviate from their set expectations? We'll help you build a site that is optimized for stellar mobile experience and search algorithm compliance.

Keep my site fresh

METHODS WE USE

Connection with other apps

Good websites utilize apps to complete their sales and marketing ecosystem. Forms, Calendars, CRM, ERP and eCommerce integrations are critical to keeping the digital engine humming. We’ll make sure your connections are reliable, monitored and optimized to deliver transparent results.

Plugin updates management

Your CMS, Marketing Automation and CRM system require continuous add-on app and cross-platform integration maintenance. We'll provide proactive support to ensure your website is optimized for peak technical performance and is compliant with the ever-evolving search algorithm criteria.

Effective landing page builds

B2B landing pages are critical for quality conversions, yet most landings are templated to a degree where it's hard for the user to understand what they are being asked to download, watch, listen or subscribe to. You don't need to rebuild your site to build converting landing pages. We'll help redesign, write, code and re-launch critical gated pages that are meant to keep your sales team happy.

Cleanup and tune copy for search engine relevance

Compelling software product copy should always be written in consultation with your product teams. Often, the composition of the copy can be impactful but not SEO compliant. We'll tune on-page copy for critical products, services and gated pages to improve their rankings.

Grow sales & brand reach

Our happy clients say:

The Productive Shop team worked on an intensive 8-month timeline to relaunch our website and thought leadership pieces while helping to build key cross-marketing relationships in the industry. The Oracle NetSuite Space is very competitive with a low barrier to entry, so you can imagine the competition we faced trying to compete for key ERP and CRM implementation terminology. Within 8 months, we were on top of the industry for the majority of our terms, interesting enough, the blog was the strongest contributor to our sales pipeline. It's no small feat to attract, educate and convert CFOs & Controllers.

Alex Olano

Trajectory Inc

our results

Proactive website optimization leads to positive growth

It’s critical to take a holistic approach to website optimization, which isn’t just about technical fixes. We ensure to include user experience, design, copy and SEO tuning as part of a standard support package. Doing so will help you see positive growth in metrics such as increasing keyword positions, page positions, gated content downloads, time on page and site speed while decreasing bounce rate and critical site issues.

Boost sales effectiveness

A smart SEO tech-stack goes a long way

The best technology websites start with audience influence in mind. Explore our essential services

Tech diligence via market intelligence

Prior to running any web initiative, whether it's a new site or an optimization, start with business goal alignment and competitive research. This approach will help you build a scalable tech stack that is both user and back-office friendly.

SEO audit and optimization

Deep crawling your website with our SEO toolset will help reveal more than on-page problems. We’ll help tackle core template and schema issues along with optimizing code to unlock better site performance.

B2B copywriting

Captivating copy is essential to complement effective web design and page layout. Copy helps the user relate to your services and get them to convert faster. Effective copy also helps to disqualify the wrong users from submitting forms to avoid sales reach outburn.

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