Website search optimization

In a sea of website auditing tools and services, how do you know what actually works? That’s what we help break down and implement. Our holistic approach takes into consideration business goals first, then we align immediate and long-term fixes to scale with your growth. Done is better than waiting for perfect.

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How we will lead you to success

Website interactivity

Dynamic content

Crawlable and error free

Mobile friendly

User experience and engagement matter. With flat and mundane websites dominating the marketing space, we’ll help you to stand out, draw attention and increase conversions. We can work with your existing site or choose the nuke button and start all over.

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Creating dynamic, personalized content is the fastest way to increase conversion potential on your site is to focus on improving user experience. Your ideal buyer has specific attitudes, interests and opinions, both work and non-work-related. Prioritize the tailoring of your top page’s layout, tone, interactive elements and visuals to what resonates best with them. This way you can do without a complete redesign to gain quick wins while the more intricate lead generation machine is being built.

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Technical issues that hinder your search visibility are a significant contributor to poor SERP performance. Paying close attention to internal link structure, heading hierarchy, duplicate content, broken links and security flaws, to name a few, is essential for a quick boost in search visibility. We’ll identify and correct critical issues preventing your top-performing pages from getting maximum exposure to your ideal buyer.

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Mobile-first design is here to stay. Your target buyers are used to interacting with their mobile devices more frequently than they are with a desktop – so why deviate from their set expectations? We’ll help you build a site that is optimized for stellar mobile experience and search algorithm compliance

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What we offer

Connections with other apps

Good websites utilize apps to complete their sales and marketing ecosystem. Forms, Calendars, CRM, ERP and eCommerce integrations are critical to keeping the digital engine humming. We’ll make sure your connections are reliable, monitored and optimized to deliver transparent results.

Plugin updates management

Your CMS, Marketing Automation and CRM system require continuous add-on app and cross-platform integration maintenance. We’ll provide proactive support to ensure your website is optimized for peak technical performance and is compliant with the ever-evolving search algorithm criteria.

Effective landing pages builds

B2B landing pages are critical for quality conversions, yet most landings are templated to a degree where it’s hard for the user to understand what they are being asked to download, watch, listen or subscribe to. You don’t need to rebuild your site to build converting landing pages. We’ll help redesign, write, code and re-launch critical gated pages that are meant to keep your sales team happy.

Cleanup and tune copy

Compelling software product copy should always be written in consultation with your product teams. Often, the composition of the copy can be impactful but not SEO compliant. We’ll tune on-page copy for critical products, services and gated pages to improve their rankings.

What we offer

Connections with other apps

Plugin updates management

Effective landing pages builds

Cleanup and tune copy

Results

The Productive Shop team worked on an intensive 8-month timeline to relaunch our website and thought leadership pieces while helping to build key cross-marketing relationships in the industry. The Oracle NetSuite Space is very competitive with a low barrier to entry, so you can imagine the competition we faced trying to compete for key ERP and CRM implementation terminology. Within 8 months, we were on top of the industry for the majority of our terms, interesting enough, the blog was the strongest contributor to our sales pipeline. It’s no small feat to attract, educate and convert CFOs & Controllers.

ALEX OLANO

Trajectory Inc.