Your website, rebuilt and migrated, without starting from scratch

Website migrations generally fall into a few types, such as:

• Domain migration moves your entire site to a new domain name.
• Subfolder consolidation redirects an acquired or separate site into a subfolder of the main domain, common after a merger.
• Subdomain migration moves content such as a blog from a subdomain into the main site structure.
• Platform migration changes the CMS or technology entirely, such as moving from WordPress to a headless CMS system.

Companies should consider a professional website migration service when they plan a rebrand, complete a merger or acquisition or find their current CMS too limiting to support new features. B2B SaaS businesses consolidating multiple websites or subdomains into a single site also benefit from a migration, since it simplifies management and proper redirect planning preserves your search rankings.

A website migration also makes sense when a company outgrows its hosting infrastructure or needs better site performance than its current platform allows.

The signs you need to replatform your website include:

• Your CMS limits what your team can build or update without developer help.
• You have a planned rebrand or acquisition that requires a new brand identity across the site.
• Your rankings decline due to technical issues your current platform cannot fix, such as slow load times or poor mobile experience.
• Your content lives across multiple domains or subdomains that should be consolidated into one site for a clearer user experience.
• Your current platform costs more than it should, or a different platform would cost significantly less for the same functionality.
• You want modern or AI-related features that your current platform can’t support.

A website migration includes several parts, from mapping every page to monitoring it after launch. At Productive Shop, we cover all of them through these features:

• Page mapping and inventory: We map every existing page and check its ranking value before anything moves.
• Redirect planning and testing: We plan and test every 301 redirect so no links break.
• Form and CRM testing: We test your forms and tracking setup before and after the move and submit a test lead each time to confirm it’s wired correctly.
• Technical validation: We validate technical health through Google Search Console to confirm indexing.
• Pre-launch checklist: Every page follows our checklist, which covers items like schemas and analytics tags.
• Post-launch monitoring: We keep watching your site for breaks and ranking drops as part of your ongoing monthly support.
• Image and design adjustments: We create new images when your new design doesn’t fit your old ones.
• On-page SEO fixes: We write meta titles and descriptions where they’re missing and fix broken internal links and missing alt text.

Curious how your current site’s SEO looks before your migration starts? Get a free SEO audit first.

Productive Shop migrates websites to and from WordPress, Webflow, Drupal, Storyblok, Contentful, Sanity, HubSpot and custom or headless builds. We also help companies move off early builders like Lovable once they outgrow what those platforms can do. The right platform depends on your team’s needs; for example, how much your marketing team wants to manage without developer help or how much customization your product requires.

Our website migration consultancy starts every migration with a technology consultation to recommend the platform that actually fits your team, whether that means staying on your current CMS or moving to something new entirely.

No, your website stays live throughout the migration. Productive Shop builds and tests your new site in staging first, then runs it through a pre-launch checklist before switching over. We set up redirects in advance so traffic moves from old pages to new ones the moment the site goes live. This staged approach avoids the downtime that comes from building directly on a live site, so visitors and search engines see a working site at every step.

No, Productive Shop’s web migration services take specific steps to prevent data loss during migration. We catalog every page, form and piece of content before the migration starts. We test your forms and tracking setup before the move and again after, submitting a test lead each time to confirm it’s wired correctly. Our technical checklist also verifies that schemas, analytics codes and other data connections carried over correctly, so your data stays intact throughout the process.