Petro Seliverstov

“Create designs that solve problems and sell products.”

Backstory

Though a “maths kid” who excelled in software development, my lifelong love for drawing and building led me to pivot, realizing that UX/UI was the perfect fusion of logic and creativity. This foundational insight is why I have a visceral allergy to people who confuse graphic design with UX/UI; I refuse to compromise on the architectural nature of design, believing it’s the difference between a painter and an architect. That architectural mindset is why my superpower is the rapid ability to get organized and generate multiple solutions to complex issues.

On the Lookout For

The perfect project for me is creating complex branding from scratch and conducting research to develop entirely new sections—the fewer the limitations, the better. I am drawn to high-stakes industries like cybersecurity and financial technology because they demand the logical and problem-solving focus that is at the core of my process. My job is to create engaging designs that promote clients’ values and sell their products, building the entire face of the project. A world-class result is a design that sells; it must be eye-catching and pleasant, but ultimately, if it doesn’t drive commercial results, it loses its purpose.

The Blueprint

• Education: Liceum of Economics; College for Software Development; University (Master’s degree in Computer Science) — Bridging a rigorous foundation in economics and computer science with the creative demands of modern UX/UI.

• Experience: Almost six years

• Career Highlights: Designed and developed solutions for complex technical systems for global entities including Sapient Industry, SignUp Software, Firemon, and Conga.

• Offline Mode: Miniature painting demands the precision, patience, and strategic thinking that I bring to designing complex, conversion-focused user interfaces.