Crisis Playbook

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#Crisis Playbook

8 of 12 | Building an Effective Go-to- Market Strategy

Summary: Without a solid game plan on introducing your new product/service to the market, you’re much more likely to fail a launch. The Go to market strategy (GTM) should be a consistently evolving document that is visible to everyone in your company that influences customer experience; sales, marketing, delivery team, core investors and the leadership […]

By October 15, 2021

8 min read

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