Website SEO audit checklist

Essential enterprise SEO audit for B2B websites

SEO audits are a crucial first step in building out your SEO strategy. It will help you understand what issues are plaguing your website and how you can fix them.

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    Table of content

      Preparing for an SEO audit

      When should you perform an SEO audit?

      You should run a full SEO audit when first creating an SEO strategy and then once every quarter when you begin implementing your strategy. Regularly auditing your site allows you to make sure

      Who needs to be involved?

      Ideally your in house SEO team or an experienced SEO agency will be handling your audit, but if you donโ€™t have either, then it should be handled by your content/marketing team and your web development team. Both of these teams should have the skills required to check for most of the issues that may be hurting your website’s SEO.

      Using the below checklist, both of these teams should be able to work together and run a comprehensive search audit.

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      Core Web Vitals

      Cumulative layout shift (CLS)

      What it is and how it impacts SEO performance
      Cumulative layout shift is a measure of how much elements on a webpage visually shift unexpectedly as the user browses. For example, if a user is loading a page and a button on the page shifts to the left because a banner has taken its place, then that will increase your CLS score.

      Google uses CLS and a few other metrics mentioned below to measure the user friendliness of a website/page. Having a high CLS score will hurt your rankings since Google will consider your website to not be user friendly.

      Largest Contentful Paint (LCP)

      What it is and how it impacts SEO performance
      The largest contentful paint(LCP) is a metric that measures how long it takes for the largest element on the first fold of a page to load after the page has started loading. This metric helps Google understand how long it takes for the main content of a page to become visible to users.

      LCP is an important metric for SEO since Google uses it to measure the user friendliness of a website. If your site/pages have a high LCP time then Google is less likely to rank it very high in its search results.

      Technical SEO

      Page speed

      What it is and how it impacts SEO performance
      The largest contentful paint(LCP) is a metric that measures how long it takes for the largest element on the first fold of a page to load after the page has started loading. This metric helps Google understand how long it takes for the main content of a page to become visible to users.

      LCP is an important metric for SEO since Google uses it to measure the user friendliness of a website. If your site/pages have a high LCP time then Google is less likely to rank it very high in its search results.

      Unsecure pages (http)

      What it is and how it impacts SEO performance
      The largest contentful paint(LCP) is a metric that measures how long it takes for the largest element on the first fold of a page to load after the page has started loading. This metric helps Google understand how long it takes for the main content of a page to become visible to users.

      LCP is an important metric for SEO since Google uses it to measure the user friendliness of a website. If your site/pages have a high LCP time then Google is less likely to rank it very high in its search results.

      Conclusion

      โ€” Need immediate SEO help? ๐Ÿ‘‰ Start with a reliable SEO Audit

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