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Become a B2B industry leader with:

  • SEO strategy and optimization
  • Website design and development
  • Website support
  • Thought leadership content
  • Paid advertising support

 

    My Top Challenges*

    Website build/rebuildSEO programWeb dev & design supportThought leadershipPaid Ads supportSEO optimizationEverything else

    A 360* digital enablement for PSG portcos

    When looking at the overall impact that an intelligent search team can have on the workings of your marketing team, it’s easy to understand that a connected approach drives value-creation beyond just counting impressions and click growth. In some cases, SEO can lead to staggering ROI both from operational efficiency and lead return perspectives.

    Demand generation alignment

    SEO strategy and optimization

    Thought leadership content

    Website development and support

    Paid media

    Partner management

    Get complete marketing team alignment

    A search-focused project involves all of the digital marketing team along with the product and sales teams. This means you’ll play a crucial role in building a centralized strategy with which everyone is onboard.

    Identify gaps, measure results and uplift your rankings

    A well-run SEO strategy should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of a strategy is to close the immediacy gap of what can be fixed fast vs. in the long term. You need actionable insight into what’s hindering your potential for better ranking.

    Go from just writing to creating digital assets

    A well-run SEO strategy should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of a strategy is to close the immediacy gap of what can be fixed fast vs. in the long term. You need actionable insight into what’s hindering your potential for better ranking.

    Faster web builds to keep up with business demand

    An SEO initiative will help your marketing and development teams hone out internal workflows for faster web project delivery on business demand. This always results in a performance-first website, optimized to outrank the competition based on best practices in code cleanliness, accessibility and UX application. 

    Advertise in the right places, at the right time

    Paying for media placement is great, but it’s often done sporadically and in generic sources. What an SEO program allows the CMO office to do is maximize spend by working alongside the paid team to prioritize the high difficulty keywords that would take forever to win organically. By working together, they make sure your dollars last longer.

    Better partnerships with deeper context

    Running a link-building project with your value-adding-resellers (VARs) allows you to gather a hyper-relevant backlink profile while enabling your team to build a better bond with your partners. It’s a win-win.

    Demand generation alignment

    Get complete marketing team alignment

    A search-focused project involves all of the digital marketing team along with the product and sales teams. This means you’ll play a crucial role in building a centralized strategy with which everyone is onboard.

    SEO strategy and optimization

    Identify gaps, measure results and uplift your rankings

    A well-run SEO strategy should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of a strategy is to close the immediacy gap of what can be fixed fast vs. in the long term. You need actionable insight into what’s hindering your potential for better ranking.

    Thought leadership content

    Go from just writing to creating digital assets

    A well-run SEO strategy should result in immediate gap identification and measurable results to uplift your website rankings. The purpose of a strategy is to close the immediacy gap of what can be fixed fast vs. in the long term. You need actionable insight into what’s hindering your potential for better ranking.

    Website development and support

    Faster web builds to keep up with business demand

    An SEO initiative will help your marketing and development teams hone out internal workflows for faster web project delivery on business demand. This always results in a performance-first website, optimized to outrank the competition based on best practices in code cleanliness, accessibility and UX application. 

    Paid media

    Advertise in the right places, at the right time

    Paying for media placement is great, but it’s often done sporadically and in generic sources. What an SEO program allows the CMO office to do is maximize spend by working alongside the paid team to prioritize the high difficulty keywords that would take forever to win organically. By working together, they make sure your dollars last longer.

    Partner management

    Better partnerships with deeper context

    Running a link-building project with your value-adding-resellers (VARs) allows you to gather a hyper-relevant backlink profile while enabling your team to build a better bond with your partners. It’s a win-win.

    Megan Scofield

    Improved user experience by 90% on mobile and 100% on desktop in three months

    “Productive Shop has been an invaluable ally in elevating our B2B digital campaigns and SEO efforts. Their team did a remarkable job of understanding our technical landscape and industry context. The results we’ve achieved together are a testament to their expertise and dedication. What truly sets Productive Shop apart is the data-driven mindset combined with an awareness of our buyer’s persona and journey. This unique approach led to a significant increase in lead generation and market share of voice. I recommend Productive Shop to any B2B SaaS company looking to drive traction and excel in a competitive market.”

    Megan Scofield

    CMO, Styra

    Dimitri Vlachos

    Customized website and improved organic performance in just three months

    “Productive Shop did an outstanding job revamping our website within three months. They understood our specific requirements, crafting a tailored solution to reflect our brand identity perfectly. The team’s expertise in SEO helped to optimize our site for search engines and improve our online visibility. Their responsive and proactive web support throughout the project made the process seamless and stress-free. We are thrilled with the final result and are now graduating to a lead generation program. We highly recommend Productive Shop for its exceptional web development expertise and SEO consulting services.”

    Dimitri Vlachos

    CMO, Brinqa

    Steve Harnden

    Enhanced website security and technical SEO for better performance

    “The expert development and SEO teams at Productive Shop did a great job at addressing and resolving our website’s technical SEO and cybersecurity issues. By the end of the project, they optimized our website for search, fixed many longstanding technical issues and helped us design and deploy new enhancements. If you’re searching for a team of talented B2B marketing consultants to improve your website performance, security and web presence, Productive Shop is your one-stop solution.”

    Steve Harnden

    Director of Demand Generation, Panopto

    Value creation via organic implementation.

    It takes a mutual value-creation mindset to drive performance marketing initiatives forward. We truly believe that we work with the smartest portfolio company teams and elect to work with peers that challenge us as equally as we challenge them.

    • For CMO’s: Being a new CMO at a growing SaaS company isn’t a walk in the park, but having a reliable partner with a demand generation mindset makes the job (much) easier. Learn more
    • For demand generation leaders: With leadership expecting miracles of 10x growth, having a reliable partner with demand-first thinking makes goals achievable and realistic. Learn more
    • For technology startups: Setting a foundational search practice is critical for startup teams to gain a share of voice in a market full of larger players. Learn more

    Our digital marketing partners

    Trusted by 74 B2B SaaS businesses

    unit
    learnworlds
    styra
    brinqa
    dotmatics
    esper