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Exclaimer’s organic search conversions grew by 50% from 2023 to 2024

Exclaimer needed to migrate from their old website to a newer design to improve CRO and drive more organic search traffic. They needed a partner who could manage the website migration while keeping their existing organic pipeline intact. Exclaimer also needed to lay the groundwork for organic growth.

  • Exclaimer

  • Email signature management software

  • London, UK

  • Ongoing

Services provided:

  • SEO Consulting
  • Editorial calendar
  • Reporting
  • Conversion rate optimization
  • Web development
  • Web design
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About the client

Exclaimer enables businesses to automate and optimize their email signatures across their entire organizations. Exclaimer’s easy-to-use solution allows anyone to edit their company email signature and ensures that all signatures comply with company regulations. Exclaimer is leveraging organic search and turning it into one of their top lead-generation channels.

The review

“Our transition to a new website was a critical move for us, and we needed to preserve our existing organic traffic. Productive Shop has been a great partner throughout this journey. They seamlessly managed the migration while developing a robust SEO strategy tailored to our growth goals. Their collaboration with our web and content teams was instrumental in not just maintaining but also enhancing our online presence. Thanks to our partnership, we’ve seen a significant increase in organic search traffic and conversions. We confidently recommend Productive Shop to any business looking to drive sustainable organic growth.”

Rob Clegg

Senior SEO Manager

Performance

  • 14%

    Increase in monthly organic search impressions from July 2023 to July 2024

  • 27%

    Additional clicks per month from July 2023 to July 2024, representing a 27% increase

  • 2x

    Organic conversion rate growth from July 2023 to July 2024

  • 6,104

    Leads generated, representing 13% of the sales pipeline during the period

Challenge

Editorial enablement

Productive Shop created a long-term SEO strategy that involved producing new long-form content and optimizing Exclaimer’s existing blog posts and pages. By building content briefs for every new piece of content, the goal was to create and structure guides based on SEO best practices and our new keyword strategy.

Web support and technical optimization

With Productive Shop’s web support, Exclaimer continuously optimized their website for CRO and technical performance to meet Google’s requirements. Productive optimized some of Exclaimer’s most essential pages to ensure that their core web vitals were above minimum levels.

Solutions

Productive Shop will continue to work with Exclaimer to optimize their website and user journey. As Google’s algorithm shifts and changes, we will ensure that Exclaimer always meets Google’s standards. Our team is currently reviewing and optimizing Exclaimer’s extensive content library so that each piece of content targets unique keywords.

Productive Shop optimized Exclaimer for generative search, keeping their website ahead of the curve. As search evolves, Productive will continue to adapt the SEO strategy, maintaining and growing Exclaimer’s organic reach.

Results

With SEO for email signature management, Exclaimer was able to improve both traffic and conversions

  • 14%

    Growth in organic impressions

    Productive Shop helped Exclaimer increase their organic visibility, bringing in 14.7 million organic impressions from May to July 2024.

  • 27%

    Boost in organic traffic

    Developing a highly optimized content calendar helped Exclaimer increase their organic traffic by 120k over three months.

  • 200%

    Increase in conversion rate

    Productive Shop fully redesigned Exclaimer’s main navigation and pricing page while guiding the design of the rest of the website. By implementing CRO best practices, we doubled the website’s conversion rate.

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