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Conga is a leading revenue lifecycle management software company that delivers comprehensive business process automation solutions to over 10,000 customers and 6.4 million users globally. The company specializes in CPQ (configure, price, quote), contract lifecycle management (CLM) and document automation solutions — all integrated on a single platform, Conga.
“Working with Productive Shop transformed not just our website, but our entire approach to digital brand management. What started as a Drupal redesign project became a comprehensive solution that addressed complicated challenges. Their team didn’t just build us a better website — they created a scalable system that empowered our internal teams to maintain brand consistency without constant external support. The results speak for themselves: 36% increase in organic traffic. Their strategic approach to both brand development and technical implementation made them true partners in our success, not just vendors executing tasks.”
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90%+
Improvement in mobile page experience
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36%
Growth in organic traffic
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92%
Boost in SEO performance
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93%
Increase in accessibility and user experience
Complex product messaging
Before working with Productive Shop, Conga’s website copy didn’t reflect the full scope of their revenue lifecycle products, and the messaging was difficult for visitors to follow. Prospective buyers often bounced off the pages without understanding how Conga could help.
Non-intuitive navigation and site structure
The sitemap lacked hierarchy, and the navigation was not intuitive for users. Key pages were hard to find, and the structure didn’t support the user journey. The sitemap made it harder for visitors to explore solutions and for search engines to crawl the site.
Technical SEO and accessibility gaps
Conga’s site had technical SEO and accessibility issues that hurt both usability and search performance. Content layout shift (CLS) was a concern, metadata wasn’t properly implemented and accessibility standards weren’t met — all of which limited web visibility and created friction for users.
A fixed website launch deadline
Conga had their website relaunch planned in just seven months. That timeline included strategy, copywriting, design, development, user testing and implementation — all running in parallel. Meeting the deadline meant solving technical and content challenges quickly, without sacrificing quality.
A flexible website design system to support internal teams
Our team built a scalable website design system with reusable components and responsive templates that made it easier for content and marketing teams to publish updates without relying on developers. We also delivered clear brand documentation to help internal teams stay consistent across campaigns.
Technical fixes to improve Drupal performance
Productive Shop optimized database performance, implemented smart caching and cleaned up Drupal views. These changes cut load times in half, reduced server costs and gave content teams a faster, more reliable backend.
Streamlined architecture workflows across dual themes
We built a shared component architecture that allowed both themes to run in parallel without breaking functionality, reducing maintenance overhead and cutting content management time by 50%.
Conversion-focused copy under tight timelines
Conga needed website copy that clearly explained their complex products — and they needed it fast. Productive Shop worked closely with their subject matter experts to translate technical features into clear, benefit-driven messaging tailored to different personas. Our copy and design teams collaborated seamlessly to make the messaging and layout work hand-in-hand, delivering all the pages on schedule.
