A depiction of an ICP profiling a CMO

Ideal customer profile worksheet

What you’re gonna get with this ICP template

Discover how defining your ideal customer profile (ICP) sets the foundation for revenue-driven marketing. Master the art of crafting your ICP and leveraging it to connect with the perfect customers for your business.

  • An editable ICP worksheet you can white label for your company
  • Learn the differences between ICP and a persona
  • Understand who from your organization you’ll need to involve for alignment on the ICP
  • Know the KPIs by which to measure your newly created ICP

Download the ICP worksheet

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