Course creation platform grows 447% in search rankings

LearnWorlds was facing fierce competition as the EdTech industry was becoming more crowded and competitive. Many brand competitors and smaller players were increasingly investing in SEO, making it difficult to hold key rankings.

LearnWorlds

SaaS EdTech

Europe

1 year

Services provided:

SEO consulting
Editorial enrichment

Our client — LearnWorlds — is an easy-to-use, white-label learning management solution (LMS) that enables individuals and enterprises to create online academies, schools and internal training portals without any coding. LearnWorlds offers online course authoring, reporting and marketing tools to create and sell online courses both as B2C, B2B and internal products.

Solid partner, relentlessly growth-oriented

“Productive Shop assisted us in improving our SEO rankings and supported our team in creating a sustained growth trajectory. Together, we focused on a strategy of attracting higher quality, more relevant leads through organic search. The team is very responsive and has assisted above and beyond their requirements to deliver results.”

Nick Malekos

LearnWorlds SEO Manager

18%

Increase in traffic from March to Sept. 2022
5.8 MM

Increase in impressions from March to Sept. 2022
15%

Increase in ROI from SEO (for leads and profitability)

12%

Increase in product trials from organic channel year over year

Traffic decline in a competitive niche

LearnWorlds endured a sustained pattern of decline in user visits in 2021 and was looking for ways to recapture the traffic lost while also increasing their search visibility and quality of leads. This client faced aggressive market conditions, as the coaching and knowledge cluster niches are among the most competitive in the learning management system (LMS) market. Adversaries include tech unicorns that are well-established and well-funded in the industry. In addition, the competition intensified with the pandemic accelerating the demand for online courses.

Technical SEO issues

The best keyword strategy requires a solid technical foundation, too. The LearnWorlds website, however, was suffering from technical SEO issues. For example, it was showing Largest Contentful Paint (LCP) issues on mobile with over 359 affected URLs. LCP was of the Core Web Vital issues that required optimization in order to boost organic rankings.

Solutions

The main goal for this SEO project was to increase impressions and website traffic. Working with Productive Shop, LearnWorlds saw an 18% increase in website traffic and a 50% boost in impressions between April and September 2022.

Higher keyword rankings

Thanks to a strategic SEO plan and editorial suggestions, LearnWorlds saw a 447% increase in search visibility with 95 keywords ranking in the top 3 positions and 230 keywords ranking in the top 10. The goal was to improve the overall number of harvested keywords and their rankings. For an increased online share of voice, we needed the keywords to rank in the top 5 positions of the search engine results page (SERP).

More SERP real estate

One of the major wins was the SERP dominance achieved via featured snippets. Productive Shop provided SEO topics, keyword research, and relevant content structure consultancy to create a featured snippet for important search terms such as “How to create a masterclass.”

High SEO rankings in image search

With Productive Shop, LearnWorlds implemented best practices of WebP and targeted alt texts, which enabled high rankings in image search, too.

Immediate results from web page enrichments

Productive Shop provided SEO enrichments (e.g., the right keywords and internal links) to boost existing landing pages, including alternative pages comparing LearnWorlds with top competitors. This strategy contributed to an immediate increase in impressions and clicks.

38.86%

Session duration increased by

Over the duration of the project, the bounce rate decreased by 38.73%, while the session duration increased by 38.86%.
150%

Demo button clicks went up by

We were able to effectively encourage our target audience through their buyer journey by collaborating on relevant blog posts for every stage of their visit. As a result, the number of organic clicks for demo bookings also increased.
94.50%

Goals completion improved by

Conversion rates from organic traffic went up as a result of the quality of the leads as well as the increase in average sessions duration per page.