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Using WebP for SEO in 2022
Should you care about WebP image updates to boost SEO? Google has shown a pattern of disliking pages with slow loading speed across the web. It wants websites to improve all possible aspects that might reduce loading times, so that every millisecond can be reduced, leading to a better user experience. Core Web Vitals and […]
By Momin Malik • March 27, 2022
The Perfect SEO Strategist Position [2022 Update]
Finding a great SEO strategist is like hunting for a unicorn, but unlike unicorns, great search optimization minds do exist. So, to help you win on job board visibility and attract and select the right candidate, we’ve put together this not-so-short read. As my team consults B2B SaaS organizations in winning an organic share of […]
By Imran Selimkhanov • March 9, 2022
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Growth Insight | Do marketing initiatives actually add value to PortCos?
Drink Pairing: Smoked Old Fashion “In the current environment, investors are learning that a penny saved is just a penny saved, and the ability to grow brands, accelerate new growth and find new sources of value are premium capabilities.” ~ Stephen Diorio, Director, Forbes Marketing Accountability Initiative Summary: Why are PE companies focused on growth […]
By Imran Selimkhanov • December 26, 2021
What Is Google Search Console? How to Use It for Your Website
If you want to get any traffic to your website, you have to compete with the 1.9 billion other sites out there. To help your site get more traffic, you should understand, “what is Google Search Console?” Google Search Console is useful for businesses of all sizes, and knowing how it works can make a massive difference. Then, you […]
By Momin Malik • December 25, 2021
How to Build a Killer B2B Editorial Calendar [steps included]
With the right B2B marketing strategy, you can generate millions in revenue. But organizing your content campaign is much easier said than done. How do you manage several teams across platforms? How can you keep track of everyone’s deadlines? With a B2B editorial calendar, producing timely content that generates results won’t just become an option, it […]
By Imran Selimkhanov • December 20, 2021
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A complete guide to building effective SEO anchor text [quick win strategy]
SEO is king when it comes to the visibility of your website and understanding what anchor text is and building a strategy to address it can be one of the quickest wins to better rankings. 61% of marketers consider SEO strategy to be their most important strategy for inbound marketing, according to Hubspot. And when it comes […]
By Anna Gladkaya • December 8, 2021
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