Cybersecurity leader improves UX, page experience and conversion with a modern web rebuild

Website development
Website design
Technical support
Content writing

The case:

Brinqa had the vision to create a website that effectively conveyed the advantages of their vulnerability remediation platform and addressed several challenges related to technical search engine optimization (SEO) and robot traffic that negatively impacted their engagement metrics. The company understood that the right website is crucial to maintaining a digital presence. They wanted the website to showcase their platform’s features and benefits while providing a seamless user experience.

The solution:

In a span of three months, Productive Shop helped Brinqa launch their new website with a focus on effectively targeting the appropriate audience. The measures implemented reduced bot traffic to negligible levels, enhancing the precision of engagement metrics. In addition, the remediation of hundreds of redundant URLs was undertaken to improve the website’s overall quality and align with the stringent requirements set forth by Google. With our content management and SEO support, Brinqa was able to build a robust lead generation engine.

Project name

Brinqa

The industry

SaaS cybersecurity in vulnerability management

Location

Austin, TX

Project duration

1 year

Brinqa: The complete vulnerability risk management solution for the Fortune 1000

Brinqa is a cyber risk management company that offers a comprehensive platform to help organizations identify, prioritize and remediate cybersecurity risks. The platform provides a unified view of an organization’s assets, vulnerabilities and threats, along with powerful analytics to assess risk levels and prioritize remediation efforts.

Brinqa’s technology leverages machine learning and artificial intelligence (AI) to automate risk assessment and response, reducing the time and resources needed to manage cyber risk. The company serves a wide range of industries, including financial services, healthcare and government — and is trusted by some of the world’s largest organizations. With Brinqa’s platform, enterprises can confidently manage their cyber risk and attack surface, ensuring the protection of their critical assets and data.

90%+

90%+

Mobile page experience increase

75%

75%

Decrease in bot traffic

3 months

3 months

To go live with a new custom theme tailored to organic performance
(Dec 2022 - Feb 2023)

100%

100%

Desktop page experience

Performance results

Focusing on efficient and reliable website management

Significantly reduced ticket response times

Thanks to Productive Shop’s proactive and responsive approach, Brinqa was able to close web development tickets much faster. Unlike the previous vendor, who simply took orders via email and stuck to their maximum allotted service level agreement (SLA), Productive Shop actively sought to understand Brinqa’s needs and provided valuable insights and suggestions for improvement.

This process led to faster problem resolution and minimized delays caused by miscommunication. A dedicated team of developers and a commitment to client success allowed us to streamline the web development process, resulting in quick ticket resolution times for Brinqa.

Digital team operational efficiency

Productive Shop’s redesign of the WordPress template significantly improved the user experience for Brinqa’s marketing and content teams. We optimized the new design for usability, making navigating the WordPress admin panel easier and reducing the likelihood of errors. This operational improvement allowed the teams to work more efficiently and with greater confidence, resulting in faster content creation and a more streamlined workflow.

By improving the UX, Brinqa could fully leverage the power of WordPress, resulting in a faster product, solution, integration and article page creation. They can also go live immediately whenever sales and demand trigger a need.

Meeting Google compliance standards to improve technical SEO metrics

3 months to successful launch

Productive Shop successfully launched Brinqa’s website within a tight deadline of three months. Our team formulated a comprehensive strategy, effectively managed the development process and conducted rigorous quality assurance measures. Our commitment to providing clients with exceptional solutions was evident in the success of the website launch.

technical SEO metrics

Unique features and WordPress modules

Productive provided Brinqa with dev support and developed custom WordPress features and modules tailored to their business needs. Through close collaboration and a deep understanding of their requirements, we were able to create a seamless user experience that enhanced their website’s functionality and improved their overall online presence.

WordPress modules

90% increase in mobile performance

Productive Shop helped boost Brinqa’s mobile website performance by implementing various technical optimization techniques. As a result, Brinqa’s mobile website showed significant improvement in loading speed and user experience.

mobile performance

75% less bot traffic

Productive assisted Brinqa in reducing robot traffic and improving the accuracy of engagement metrics. We leveraged our proficiency in website analytics to identify and eliminate robot traffic. As a result, the client’s website experienced improved accuracy in their metrics, leading to more informed decisions and a better user experience.

bot traffic

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