SEO Consulting 
SEO audit 
Uncover market and competitor insights 
Increase Sales Qualified Leads (SQL) 
For CMOs 
For demand generation leaders 
For technology startups 
Local SEO 
Enterprise SEO 
Web Search Optimization 
CRM Consulting 
PPC Advertising 
Website Design & Branding 
Website Development 
Web Support 
Web pricing 
Content Writing 
Editorial Calendar 
All resources 
Case studies 
Marketing fundamentals 
Worksheets 
Essential SEO checklists 
Case studies 
The team 
Careers 
Unit: A thought leader in embedded banking and lending
Unit is a financial infrastructure platform that enables tech companies to build banking and lending products into their offering. They streamline bank relationships and compliance obligations for their customers, making it simple to launch powerful financial features in weeks.
By educating prospective customers about the benefits of embedded banking and lending, Unit has become a leader in the industry. Thanks to their efforts in SEO for financial services, Unit has now extended the reach of their content even further — growing their website traffic and getting more demo request submissions as a result.
20%
Increase in all traffic from July 2022 to March 2023
55%
Boost in organic impressions from July 2022 to March 2023
100%
Improvement in click-through rates for organic traffic
Performance results
Overcoming the unique challenges of SEO strategies for financial services
Tough industry competition
When we started this financial services SEO project, industry competitors were already ranking for many of our target keywords. These competitors regularly publish content in the embedded banking and lending space, contributing to their high ranks on Google search results page for several high difficulty keywords.
Strict legal and branding oversight
Like all technology platforms in the financial services sector, Unit must conform to hundreds of relevant laws and regulations. They place a high premium on brand style, voice and tone guidelines, seeing them as an important way to build trust with prospective customers. As a result, they can’t always optimize for recommended keywords or page structures. They also require extra time for legal and compliance oversight.
A financial services SEO program focused on authoritative content
The goal for this project was to bring more traffic to Unit’s blogs and guides while adhering to brand guidelines. After conducting market research, Productive Shop put together a strategic editorial calendar to help Unit move up in organic search rankings.
Writing with SEO in mind
As part of this strategy, we provided Unit’s writers with keyword research and SEO guidance to optimize new and existing content. We also helped to write and publish search-optimized content. Our writers interviewed Unit’s subject matter experts to ensure that the content was comprehensive, authoritative and in tune with brand guidelines.
By writing with SEO in mind, Unit was able to skyrocket critical keyword rankings in the financial services industry.
Increasing website traffic
Thanks to greater online visibility, Unit also increased overall website traffic by 20%. When taking into account only non-branded organic traffic, Unit registered an impressive 180% growth in a period of eight months.
