Unit increases non-branded organic traffic by 180% with SEO for financial services

Tough industry competition

When we started this financial services SEO project, industry competitors were already ranking for many of our target keywords. These competitors regularly publish content in the embedded banking and lending space, contributing to their high ranks on Google search results page for several high difficulty keywords.

Strict legal and branding oversight

Like all technology platforms in the financial services sector, Unit must conform to hundreds of relevant laws and regulations. They place a high premium on brand style, voice and tone guidelines, seeing them as an important way to build trust with prospective customers. As a result, they can’t always optimize for recommended keywords or page structures. They also require extra time for legal and compliance oversight.

Writing with SEO in mind

As part of this strategy, we provided Unit’s writers with keyword research and SEO guidance to optimize new and existing content. We also helped to write and publish search-optimized content. Our writers interviewed Unit’s subject matter experts to ensure that the content was comprehensive, authoritative and in tune with brand guidelines.

By writing with SEO in mind, Unit was able to skyrocket critical keyword rankings in the financial services industry.

Increasing website traffic

Thanks to greater online visibility, Unit also increased overall website traffic by 20%. When taking into account only non-branded organic traffic, Unit registered an impressive 180% growth in a period of eight months.