Drupal website redesign for Conga

Case Studies

Beyond the redesign: How a strategic Drupal overhaul boosted organic traffic by 36%

Website architecture rebuild

Web design

Web development

Copywriting

On-page SEO

About the project

Conga.com

Revenue lifecycle management solutions

San Ramon, CA, United States

7 months

Case

Conga needed to rebuild their Drupal website to improve usability and functionality. Their existing template system was rigid and hard to maintain, slowing down marketing and content workflows. Instead of moving to a new CMS, Conga wanted to enhance what they had — a flexible, secure solution that would support collaboration and scale with the business.

The review

“Working with Productive Shop transformed not just our website, but our entire approach to digital brand management. What started as a Drupal redesign project became a comprehensive solution that addressed complicated challenges. Their team didn’t just build us a better website — they created a scalable system that empowered our internal teams to maintain brand consistency without constant external support. The results speak for themselves: 36% increase in organic traffic. Their strategic approach to both brand development and technical implementation made them true partners in our success, not just vendors executing tasks.”

Jesse McKenzie

Senior Manager Web Operations

About the client

Conga: A leader in revenue lifecycle management solutions

Conga is a leading revenue lifecycle management software company that delivers comprehensive business process automation solutions to over 10,000 customers and 6.4 million users globally. The company specializes in CPQ (configure, price, quote), contract lifecycle management (CLM) and document automation solutions — all integrated on a single platform, Conga.

90%+

Improvement in mobile page experience

36%

Growth in organic traffic

92%

Boost in SEO performance

93%

Increase in accessibility and user experience

Performance

Higher traffic, better SEO and stronger user experience

Challenge

Addressing product clarity, SEO gaps and CMS limitations

Before the redesign, Conga faced a mix of technical, structural and content challenges that limited website performance and usability.

Complex product messaging

Before working with Productive Shop, Conga’s website copy didn’t reflect the full scope of their revenue lifecycle products, and the messaging was difficult for visitors to follow. Prospective buyers often bounced off the pages without understanding how Conga could help.

Non-intuitive navigation and site structure

The sitemap lacked hierarchy, and the navigation was not intuitive for users. Key pages were hard to find, and the structure didn’t support the user journey. The sitemap made it harder for visitors to explore solutions and for search engines to crawl the site.

Technical SEO and accessibility gaps

Conga’s site had technical SEO and accessibility issues that hurt both usability and search performance. Content layout shift (CLS) was a concern, metadata wasn’t properly implemented and accessibility standards weren’t met — all of which limited web visibility and created friction for users.

A fixed website launch deadline

Conga had their website relaunch planned in just seven months. That timeline included strategy, copywriting, design, development, user testing and implementation — all running in parallel. Meeting the deadline meant solving technical and content challenges quickly, without sacrificing quality.

Solutions

Building a scalable Drupal system for multi-team collaboration

To help Conga modernize their digital presence without switching platforms, Productive Shop focused on improving performance, usability and brand consistency — all within their existing Drupal setup. Our work addressed both technical bottlenecks and foundational brand gaps.

A flexible website design system to support internal teams

Our team built a scalable website design system with reusable components and responsive templates that made it easier for content and marketing teams to publish updates without relying on developers. We also delivered clear brand documentation to help internal teams stay consistent across campaigns.

Technical fixes to improve Drupal performance

Productive Shop optimized database performance, implemented smart caching and cleaned up Drupal views. These changes cut load times in half, reduced server costs and gave content teams a faster, more reliable backend.

Streamlined architecture workflows across dual themes

We built a shared component architecture that allowed both themes to run in parallel without breaking functionality, reducing maintenance overhead and cutting content management time by 50%.

Conversion-focused copy under tight timelines

Conga needed website copy that clearly explained their complex products — and they needed it fast. Productive Shop worked closely with their subject matter experts to translate technical features into clear, benefit-driven messaging tailored to different personas. Our copy and design teams collaborated seamlessly to make the messaging and layout work hand-in-hand, delivering all the pages on schedule.