HubSpot Consulting for Ontario's Renovation Leader

SEO consulting
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Easy Reno is the top bathroom renovation and design company in Canada. Rapid growth meant maturing their sales and marketing operations processes. Productive Shop was selected as their HubSpot consulting partner to help build visibility into the sales pipeline and build marketing automation.

Easy Renovation - Top bathroom renovation company

Starting in 2017, the renovation team saw the need to reinvent the industry with a digital-first approach. You see, home renovations are a very crowded marketplace with an extremely low barrier to entry, which leads to staggering quality issues in workmanship. The Easy reno team solves the problem by providing clients with 3D renderings of their dream interior builds and, after revisions, they source top-quality products to build exactly what was approved by the client. This process delivers quite literally a picture-perfect final design.

Easy about

Project name

Easy Renovation

The industry

Interior Design & Renovation

Location

Toronto, Canada

Services chosen

HubSpot Consulting

Highlights from our results

Ad wastage

32%

reduction in ad wastage

Saved yearly

960hrs

saved yearly

results

Challanges faced

Surrounded by a hyper-crowded market, Easy Reno needed an edge over operational mediocracy

Lack of operational visibility and attribution reporting:

Like most businesses in the hyper-growth stage, Easy Renovation was stuck in a fragmented environment. They used a mix of Excel sheets and a CRM system that did not meet the needs of an expanding business. There was no one source of truth to understand sales volumes, sales efforts, forecasted pipeline and marketing attribution for lead generation.

Stakeholder buy-in and migration planning:

It’s no easy feat to lift and move from existing business processes and onto a new stack. We ran a technology diligence cycle to select and show the benefit of moving over to a modern CRM system that ties in most of the sales and marketing technology stack via one-click connectors.

Attribution reporting immediately informed budget reallocation to effective lead generation channels

Complete sales and marketing impact reporting

Dedicated dashboards, per team, were set up in order to track paid search, organic search, social and offline sales and marketing efforts. This insight helped leadership cut costs from inefficient lead channels and into revenue-generating ones.

Optimized SEO & paid advertising value

Clear reporting helped understand which forms, pages and keywords were driving the most local search and paid search users mapped to a specific page. This way, local pages and the forms on those pages were tuned to better perform in local search, leading to better lead acquisition.

Over 960 hours saved in admin time

Not all companies can move their site to new environments because internal projects, technology, budget, and time constraints all play a factor. So this project was highly focused on solving underlying and often hidden technology fixes required to unlock maximum search potential.

Increased leads by 66.14%:

We were able to capture more leads by focusing on improving the layout and the CTA positioning that is more likely to be clicked on by an audience with a financial background.
But it’s more than UX optimization. By having the highest possible visibility of the most important key terms on SERPs, we are able to attract the right people to click through to the correct webpage. is more likely to be clicked on by an audience with a financial background.

Increased sessions by 21.24% and lowered the bounce rate by 84.66%:

By focusing on outputting high-quality on-page and on-blog content, we were able to attract the right people to the website. And when they landed on pages, they found resonating content focused on solving their pain points.

- 32%

960

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Attribution reporting immediately informed budget reallocation to effective lead generation channels

Complete sales and marketing impact reporting

Dedicated dashboards, per team, were set up in order to track paid search, organic search, social and offline sales and marketing efforts. This insight helped leadership cut costs from inefficient lead channels and into revenue-generating ones.

Optimized SEO & paid advertising value

Clear reporting helped understand which forms, pages and keywords were driving the most local search and paid search users mapped to a specific page. This way, local pages and the forms on those pages were tuned to better perform in local search, leading to better lead acquisition.

Over 960 hours saved in admin time

Not all companies can move their site to new environments because internal projects, technology, budget, and time constraints all play a factor. So this project was highly focused on solving underlying and often hidden technology fixes required to unlock maximum search potential.

Increased leads by 66.14%:

We were able to capture more leads by focusing on improving the layout and the CTA positioning that is more likely to be clicked on by an audience with a financial background.
But it’s more than UX optimization. By having the highest possible visibility of the most important key terms on SERPs, we are able to attract the right people to click through to the correct webpage. is more likely to be clicked on by an audience with a financial background.

Increased sessions by 21.24% and lowered the bounce rate by 84.66%:

By focusing on outputting high-quality on-page and on-blog content, we were able to attract the right people to the website. And when they landed on pages, they found resonating content focused on solving their pain points.

If you’ve been referred, give us a shout.

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