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Another happy client!
18% – Increase in search traffic
5.8 MM – Increase in impressions
15% – Increase in ROI from SEO
SEO expertise
Copywriting expertise
Marketing expertise
Easy Reno is the top bathroom renovation and design company in Canada. Rapid growth meant maturing their sales and marketing operations processes. Productive Shop was selected as their HubSpot consulting partner to help build visibility into the sales pipeline and build marketing automation.
Project name
Easy Renovation
The industry
Interior Design & Renovation
Location
Toronto, Canada
Services chosen
HubSpot Consulting
Starting in 2017, the renovation team saw the need to reinvent the industry with a digital-first approach. You see, home renovations are a very crowded marketplace with an extremely low barrier to entry, which leads to staggering quality issues in workmanship. The Easy reno team solves the problem by providing clients with 3D renderings of their dream interior builds and, after revisions, they source top-quality products to build exactly what was approved by the client. This process delivers quite literally a picture-perfect final design.
32%
reduction in ad wastage
960hrs
saved yearly
Challenges faced
Like most businesses in the hyper-growth stage, Easy Renovation was stuck in a fragmented environment. They used a mix of Excel sheets and a CRM system that did not meet the needs of an expanding business. There was no one source of truth to understand sales volumes, sales efforts, forecasted pipeline and marketing attribution for lead generation.
It’s no easy feat to lift and move from existing business processes and onto a new stack. We ran a technology diligence cycle to select and show the benefit of moving over to a modern CRM system that ties in most of the sales and marketing technology stack via one-click connectors.
The Productive Shop team helped boost our operational efficiency tenfold. By moving to HubSpot and having access to meaningful reporting, we saved hundreds of hours per year on tracking opportunities in Excel, logging into various Ads and Analytics systems. Furthermore, we got full visibility into our Paid Search and Local SEO efforts, which helped optimize them for maximum efficiency to get more quality leads in the door.
EUGENE VOLKOV
President, Easy Renovation
Dedicated dashboards, per team, were set up in order to track paid search, organic search, social and offline sales and marketing efforts. This insight helped leadership cut costs from inefficient lead channels and into revenue-generating ones.
Clear reporting helped understand which forms, pages and keywords were driving the most local search and paid search users mapped to a specific page. This way, local pages and the forms on those pages were tuned to better perform in local search, leading to better lead acquisition.
Not all companies can move their site to new environments because internal projects, technology, budget, and time constraints all play a factor. So this project was highly focused on solving underlying and often hidden technology fixes required to unlock maximum search potential.
We were able to capture more leads by focusing on improving the layout and the CTA positioning that is more likely to be clicked on by an audience with a financial background.
But it’s more than UX optimization. By having the highest possible visibility of the most important key terms on SERPs, we are able to attract the right people to click through to the correct webpage. is more likely to be clicked on by an audience with a financial background.
By focusing on outputting high-quality on-page and on-blog content, we were able to attract the right people to the website. And when they landed on pages, they found resonating content focused on solving their pain points.
- 32%
960
Continue
Dedicated dashboards, per team, were set up in order to track paid search, organic search, social and offline sales and marketing efforts. This insight helped leadership cut costs from inefficient lead channels and into revenue-generating ones.
Clear reporting helped understand which forms, pages and keywords were driving the most local search and paid search users mapped to a specific page. This way, local pages and the forms on those pages were tuned to better perform in local search, leading to better lead acquisition.
Not all companies can move their site to new environments because internal projects, technology, budget, and time constraints all play a factor. So this project was highly focused on solving underlying and often hidden technology fixes required to unlock maximum search potential.
We were able to capture more leads by focusing on improving the layout and the CTA positioning that is more likely to be clicked on by an audience with a financial background.
But it’s more than UX optimization. By having the highest possible visibility of the most important key terms on SERPs, we are able to attract the right people to click through to the correct webpage. is more likely to be clicked on by an audience with a financial background.
By focusing on outputting high-quality on-page and on-blog content, we were able to attract the right people to the website. And when they landed on pages, they found resonating content focused on solving their pain points.
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