An increase of 66.14% goal completions. Basically, more prequalified leads for the sales team to munch on.
Increased online traffic by 27.86%:
We started by identifying the top SEO competent rivals that Upaya needed to conquer or get very, very close to. At first phase completion, we’ve beaten 3 competitors in search visibility. So why is that so significant? Once your SEO foundation is built, it isn’t hard to start ranking above industry players three times your size.
Saved the PPC monthly spend by 36%:
B2B and PPC don’t often mix well. That’s simply due to longer sales cycles having an impact on momentary expectations to which paid ads are typically attributed. At the project start, Upaya did not have effective, visually compelling landing pages mapped to the keywords being bid on. So we saved a couple of thousand dollars per month by porting advertising dollars into content creation and UX fixes first.
Continue using the same CMS:
Not all companies can move their site to new environments because internal projects, technology, budget, and time constraints all play a factor. So this project was highly focused on solving underlying and often hidden technology fixes required to unlock maximum search potential.
Increased leads by 66.14%:
We were able to capture more leads by focusing on improving the layout and the CTA positioning that is more likely to be clicked on by an audience with a financial background.
But it’s more than UX optimization. By having the highest possible visibility of the most important key terms on SERPs, we are able to attract the right people to click through to the correct webpage. is more likely to be clicked on by an audience with a financial background.
Increased sessions by 21.24% and lowered the bounce rate by 84.66%:
By focusing on outputting high-quality on-page and on-blog content, we were able to attract the right people to the website. And when they landed on pages, they found resonating content focused on solving their pain points.