QuotaPath case study

Case Studies

QuotaPath’s organic search contributed to 14% of the total sales pipeline in 2023

Conversion rate optimization

SEO consulting

Editorial calendar

Reporting

About the project

QuotaPath

Sales compensation software

Austin, TX

Ongoing

Case

QuotaPath was stagnant in leads driven by organic traffic, facing fierce competition from players in the sales compensation software industry. They needed a strategic partner that could provide hands-on enterprise SEO services to help improve their organic go to market efforts.

The review

More than SEO tactics, a true partnership

“Productive Shop isn’t just an SEO agency – they represent a true extension of our Content Team here at QuotaPath. Their collaborative approach and strategic guidance were instrumental in the launch of our website rebrand, content calendar overhaul and the complete revitalization of our compensation plan templates resource.

Productive Shop didn’t just apply generic tactics; they tailored an approach that resonated with our unique position in the market. Their team’s commitment to not just achieving but also sustaining our success has set us on a path of continued growth and industry leadership. The impact has been undeniable, with a direct increase in opportunity creation and trial signups.

We’re thrilled with the results and excited to continue our partnership with Productive Shop as we drive QuotaPath’s growth to even greater heights this year.”

Kelly O’Halloran

Senior Manager, Content Strategy, QuotaPath

About the client

QuotaPath: The top sales commission software for tech companies

QuotaPath is revolutionizing the sales compensation process. To help attract compensation strategists, HR professionals, CFOs and sales leaders to QuotaPath’s website, Productive Shop identified key terms that resonate with key industry pain points.

By creating SEO-driven content enabling sales teams and management with efficient, transparent and motivating approaches to incentives and compensation structures, QuotaPath was able to not only foster thought leadership but also generate leads from organic search.

New top 3 positions gained in 12 months

48%

Boost in organic impressions from Jan 2023 to Jan 2024

42%

Increase in all traffic from Jan 2023 to Jan 2024

300

Representing 14% of the sales pipeline during the period

Performance

Performance results

Challenge

Crafting a winning SEO strategy

Productive Shop developed an enterprise SEO strategy to increase QuotaPath’s online visibility, positing them as thought leaders and solution providers in the niche yet crucial domain of sales compensation and commission management keywords.

Editorial enablement

Productive Shop supported QuotaPath with a consistent editorial calendar targeting high-impact, niche-specific topics. Our team also advised on SEO writing best practices, ensuring that the content was not only relevant but also structured in a way that search engines love.

This approach helped QuotaPath outpace competitors for keyword visibility and establish a repeatable structure for content assets (FAQs, tables, proper headings, unique images etc). As a result, QuotaPath obtained No. 1 rankings for multiple pieces in less than 24 hours of publication.

Go live support

Productive also provided “all hands on deck” support when QuotaPath overhauled its website. As a true extension of their internal team, our consultants sat live with their internal team even during the weekend to test the website for bugs and offer guidance.

Solutions

Future SEO directions for QuotaPath

Success with SEO requires continuous effort and adaption. Productive Shop will continue supporting QuotaPath with content planning, conversion rate optimization (CRO) and technical SEO. We’ll also be ensuring its website adheres to the latest standards and upcoming algorithmic shifts. This forward-thinking strategy encompasses a comprehensive understanding of Search Generative Experience principles, guaranteeing that QuotaPath’s online presence is not only compliant but also optimized for future search environment evolutions.

Our roadmap also includes a deep dive into site speed enhancements and mobile-first indexing, along with a strategic implementation of structured data. This approach is designed to fortify the technical infrastructure of QuotaPath’s website, making it more resilient and adaptable.

Results

SEO results that speak for themselves

Top 3 rankings in 11 months

Productive Shop helped QuotaPath achieve 82 top 3 rankings on the search engine results pages (SERPs) within a span of just 11 months. The brand also surpassed 10K keywords ranking in the top 100.

QuotaPath was also able to save $21 to $35 of keyword spend with each organic click for a successful campaign to overtake the number 1 spot for “commission management.”

Growth in organic impressions

48%

The development of a resonating content calendar helped QuotaPath to boost its search engine visibility. Organic impressions increased by 48% from July 2022 to March 2023 — reaching more than 2.1 million impressions in the period.

Traffic surge in just eight months

42%

Refining meta tags, improving content relevance and ensuring keyword-rich, yet natural and engaging content, all helped to boost QuotaPath’s traffic. Website sessions grew 60% from Q1 through Q4 as a result of our enterprise SEO efforts.

Productive Shop also integrated a network of internal links, ensuring seamless navigation and enhancing user engagement across the QuotaPath website.