Case Study - Dotmatics - Productive Shop

Case Studies

SEO and Web Development for Dotmatics

SEO Consulting

Technical SEO

Content strategy

Web development

Web design

About the project

Dotmatics

Scientific R&D software provider

San Francisco, CA United States

12 month

Case

Dotmatics is a leading R&D software company providing solutions to help scientists in the research and development process. Their platform helps scientific teams be more efficient in their efforts to innovate, focusing on enhancing workflows with electronic lab notebooks, lab automation, and advanced research tools.

The review

“Our multi-layered design was complex and visually ambitious, prioritizing brand impact over development convenience. Productive Shop executed our vision flawlessly, delivering 100% accuracy to the approved mockups while maintaining functionality across all pages. Working with Productive Shop felt like having an extension of our own team. They understood our position as a major player in the market and ensured every aspect of the website reflected that status. Their expertise in modern web technologies, combined with their strategic approach to design and user experience, delivered results that exceeded our expectations. The SEO performance has been outstanding: our average CTR increased by 2.3%, new user traffic grew by 15.26%, and average session duration improved by 53.63%—clear evidence that the on-page content now instantly connects with users.”

DIRECTOR OF

GROWTH MARKETING

About the client

Dotmatics: A unified platform powering scientific R&D

Dotmatics offers cloud-first software that digitizes R&D workflows for faster innovation. The company’s tools are used by scientists globally to automate labs, manage data, and enhance lab efficiency. With its broad suite of portfolio companies, Dotmatics consolidates various tools under one ecosystem for integrated scientific productivity.

15.26%

Increase in new users after redesign

53.63%

Improvement in average session duration

2.3%

Higher average click-through rate after website relaunch

Performance

Strong boost in user engagement, SEO visibility, and platform control

Challenge

Website overhaul and SEO for a niche scientific audience

The need for a complete website overhaul and SEO improvements

Dotmatics had an outdated website that didn’t align with their position as a global scientific leader. The challenge was to build a fully custom site that could represent their portfolio companies while being optimized for both user experience and SEO.

Their competitors, although smaller, had stronger domain authority and more content, which made it difficult to rank higher in niche keyword clusters. Additionally, Dotmatics had limited content output and a small website, which led to difficulties in driving organic traffic and improving SEO visibility. The existing technical setup of the website also needed a complete overhaul to meet current web standards and Google’s Core Web Vitals requirements.

Solutions

Custom website redesign and comprehensive SEO strategy

Productive Shop’s team tackled the challenge by redesigning the entire website using Contentful CMS and Next.js. The website was custom-built from the ground up to ensure flexibility, speed, and security—addressing both technical and design requirements.

On the SEO side, Productive Shop worked closely with Dotmatics’ internal teams to create an editorial calendar and boost content output. A targeted SEO strategy was implemented to improve rankings for critical keyword clusters such as “electronic lab notebook” and “lab automation.”

We also focused on link-building by leveraging Dotmatics’ portfolio companies, optimizing essential pages, and ensuring that the technical performance met Google’s Core Web Vitals requirements. This comprehensive approach led to a significant improvement in SEO performance while maintaining a seamless user experience.