Exclaimer’s organic search conversions grew by 50% from 2023 to 2024

Exclaimer enables businesses to automate and optimize their email signatures across their entire organizations. Exclaimer’s easy-to-use solution allows anyone to edit their company email signature and ensures that all signatures comply with company regulations. Exclaimer is leveraging organic search and turning it into one of their top lead-generation channels.

Editorial enablement

Productive Shop created a long-term SEO strategy that involved producing new long-form content and optimizing Exclaimer’s existing blog posts and pages. By building content briefs for every new piece of content, the goal was to create and structure guides based on SEO best practices and our new keyword strategy.

Web support and technical optimization

With Productive Shop’s web support, Exclaimer continuously optimized their website for CRO and technical performance to meet Google’s requirements. Productive optimized some of Exclaimer’s most essential pages to ensure that their core web vitals were above minimum levels.

Productive Shop will continue to work with Exclaimer to optimize their website and user journey. As Google’s algorithm shifts and changes, we will ensure that Exclaimer always meets Google’s standards. Our team is currently reviewing and optimizing Exclaimer’s extensive content library so that each piece of content targets unique keywords.

Productive Shop optimized Exclaimer for generative search, keeping their website ahead of the curve. As search evolves, Productive will continue to adapt the SEO strategy, maintaining and growing Exclaimer’s organic reach.