Advanced SEO

SEO Level: Intermediate, a community post submission. It’s well understood that search engine optimization is important. The idea of “technical SEO” gets thrown around a lot in discussions about optimization and its benefits, but few people take enough time on the technical end of things. Even if you’ve spent considerable time researching and conducting optimization, you […]

If you’re a business owner, have built your own website, or even have a general interest in technology, you’ve likely heard of search engine optimization (SEO). And you’re probably well aware that SEO has become one of the most important tools for businesses and to generate leads and attract new audiences. Companies everywhere are focusing […]

Does your website have a robots.txt file? Is it configured correctly to enhance your site’s performance? Do you know what it does or how and why? Millions of websites use a robots txt file to control how search engines interact with their website. Google actively checks the file to ensure it can crawl your pages. […]

A silver bullet. A magical formula. An undiscovered tool. Is TF-IDF worth the recent hype? Those on the lookout for a leg-up in the fickle world of SEO will have asked the question, “What is TF-IDF?” at some point. Have you? We’re unpacking this concept to determine how important it is in today’s ranking war, […]

Image SEO is the jelly to your peanut butter. What is your peanut butter? Your written SEO. No one wants the sandwich without the jelly, so why would you forget about your image SEO? Okay, enough metaphors. But hopefully, you understand that image SEO is a critical aspect of your search strategy. Even if you’ve […]