Advanced SEO

Figuring out how to make your web pages SEO-friendly can be a difficult task. Incorporating keywords and alt text can help improve your ranks on search engines but if you really want to catch a reader’s eye, optimizing your content to create rich snippets can help increase page visibility.  What are rich snippets?  Rich snippets, […]

Should you care about WebP image updates to boost SEO? Google has shown a pattern of disliking pages with slow loading speed across the web. It wants websites to improve all possible aspects that might reduce loading times, so that every millisecond can be reduced, leading to a better user experience. Core Web Vitals and […]

Finding a great SEO strategist is like hunting for a unicorn, but unlike unicorns, great search optimization minds do exist. So, to help you win on job board visibility and attract and select the right candidate, we’ve put together this not-so-short read. As my team consults B2B SaaS organizations in winning an organic share of […]

SEO Level: Intermediate, a community post submission. It’s well understood that search engine optimization is important. The idea of “technical SEO” gets thrown around a lot in discussions about optimization and its benefits, but few people take enough time on the technical end of things. Even if you’ve spent considerable time researching and conducting optimization, you […]

If you’re a business owner, have built your own website, or even have a general interest in technology, you’ve likely heard of search engine optimization (SEO). And you’re probably well aware that SEO has become one of the most important tools for businesses and to generate leads and attract new audiences. Companies everywhere are focusing […]

Does your website have a robots.txt file? Is it configured correctly to enhance your site’s performance? Do you know what it does or how and why? Millions of websites use a robots txt file to control how search engines interact with their website. Google actively checks the file to ensure it can crawl your pages. […]

A silver bullet. A magical formula. An undiscovered tool. Is TF-IDF worth the recent hype? Those on the lookout for a leg-up in the fickle world of SEO will have asked the question, “What is TF-IDF?” at some point. Have you? We’re unpacking this concept to determine how important it is in today’s ranking war, […]

Image SEO is the jelly to your peanut butter. What is your peanut butter? Your written SEO. No one wants the sandwich without the jelly, so why would you forget about your image SEO? Okay, enough metaphors. But hopefully, you understand that image SEO is a critical aspect of your search strategy. Even if you’ve […]