What are rich results?

A rich result is a special augmented Google search result that provides searchers with extra information. This information could be anything from user reviews to FAQs users often ask regarding the website. There is a wide variety of different kinds of rich results, all with their own unique benefits and requirements.

What is a schema in SEO?

Schema is a unique code created by search engines to help their crawlers understand the content of a page. When you apply this code to a page, it remains invisible to the average user but can be read by a search engine crawler. This code gives context to the crawler so it can better label and index your page.