B2B Marketing Budget

Marketing KPIs  Lead conversion rate formula difference between kpi and marketing metrics   KPIs are strategic and metrics are tactical. https://www.linkedin.com/pulse/real-difference-between-metrics-kpis-richard-hatheway   What is a Marketing KPI?    Lead conversion process – Marketing funn   H2 bulletpoints of what I will talk, idea explained   How do I calculate the budget for a marketing campaign? […]