Hungry sales teams demand leads. Why not generate them?

Your website must be working day and night on generating quality leads. By simply tuning your site to best practices in user experience, design and SEO, you’ll see positive awareness and lead growth. Oh, and your paid ads, social and brand teams get laser alignment too.

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Top organic lead generation challenges

HOW WE WILL LEAD YOU TO SUCCESS

Landing page optimization

Landing pages continue to grow as a popular lead generation asset both for paid, social and SEO teams, so it doesn’t come as a surprise that we focus on rebuilding your critical pages for peak performance. The biggest mistake we see is bland landings utilizing the same cookie-cutter design template, heavy coding and content not aligned with SEO.

CTA optimization

Calls to action need consistent testing because “Download Now” and “Learn More” aren’t the most effective conversion actions. As part of optimizing a landing page, it's important to A/B test CTAs for placement and wording. We’ll help build in manual or dynamic tests to understand what your specific audience prefers to interact with the most.

Sales-ready PDFs

The chances are that you have great content that can be converted into a comprehensive buying guide, comparison sheet, solution brief or a maturity fit article. We’ll help you identify and build the right PDF to help with gated inventory. You will be able to use your new resource as on-page lead gen and an off-page sales assist.

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METHODS WE USE

Intention-based website design

Although it seems like a common practice to ensure your website is aligned to cater to your buyers' research needs, most businesses' sales organizations evolve faster than their digital efforts do. This reality leaves core product, service and resource pages misaligned, which means your lead gen machine is in need of some work. We’ll help you tailor your existing site or rebuild the site to align it to user research stages.

User experience optimization

Great UX is essential to maximize your conversion potential for critical gated and demo pages. After organic intention research is complete, we’ll help tune the layout of your site to resonate better with what your audience is already used to while utilizing nudge theory to get them to interact with your website.

Full-funnel analytics

Understanding attribution will help you identify which channels, pages and campaigns are best for quality marketing lead generation. We’ll ensure your GTM and Analytics are set up correctly so that you can easily understand the top digital lead sources.

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That's what our clients have to say

The Productive team is made from a different type of cloth. This isn’t your typical agency. They’re a strategic partner. We were recommended by a partner in the Oracle ecosystem and engaged for SEO consulting initiative. What stood out is their understanding of our industry, the true context of it and how they ranked us above our competitors and in-category VARs. The detail orientation is staggering, and so is their continuous alignment with sales and product team goals. In all, we improved lead quality, content output, partner relations and optimized ad spend. Thumbs up.

Bhavna Agarwal

Upaya NetSuite Solutions

our results

SEO research is key to successful lead generation

Imagine getting a strategy document outlining a tailored lead generation playbook built for your team? Our analysts work day in and out to research your market, competitors and audience search intentions to ensure we cut just once. Positive organic lead results typically flow in from months 5 through 8.

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Quality SEO lead generation starts with smart tech

There's more we can do to help you convert leads. Explore our essential services

Tech diligence via market intelligence

Prior to running any web initiative, whether it's a new site or an optimization, start with business goal alignment and competitive research. This will help you build a scalable tech stack that is both user and back-office friendly.

SEO audit and optimization

Deep crawling your website with our SEO toolset will help reveal more than on-page problems. We’ll help tackle core template and schema issues along with optimizing code to unlock better site performance.

B2B copywriting

Captivating copy is essential to complement effective web design and page layout. Copy helps the user relate to your services and get them to convert faster. Effective copy also helps to disqualify the wrong users from submitting forms to avoid sales reach outburn.

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