Carolina Cunha

“Do your research and always overdeliver. Study the client to anticipate their needs and expectations.”

Backstory

My first real role in marketing started while I was still pursuing a degree in Journalism. It was a terrifying transition, but that early drive—fueled by a lifelong curiosity and a desire to read, write, and create—is what led me to fall in love with content marketing and be hired before I even graduated. Because I value substance over speed, I have a visceral allergy to inaccuracy, including poor grammar, a lack of precision, and failure to fact-check. That refusal to compromise is why I possess the surgical precision of an editor, excelling at cutting down copy that doesn’t serve a purpose and rapidly adapting to feedback.

On the Lookout For

The project that excites me most is one that grants the time for deep, exhaustive client research. I am entirely focused on the complexity of B2B topics, as transforming them is where I create the most value: by forging them into clear, concise SEO/GEO-optimized copy. I am driven by the discipline required for B2B and believe a world-class result is a seamless, eye-catching, error-free copy that successfully generates traffic and conversions.

The Blueprint

• Education: Federal University of Uberlândia (Journalism) — Driven by a deep curiosity and a lifelong familiarity with the university campus.

• Experience: 6+ years

• Career Highlights: Forged conversion-focused content programs for B2B SaaS leaders in Brazil and now architect technical SEO/GEO copy to improve organic activation across enterprise portfolios.

• Offline Mode: My dedication to running, healthy eating, and weight lifting is not a hobby—it’s the discipline I bring to every deliverable.