Growth Insight | Do marketing initiatives actually add value to PortCos?
Drink Pairing: Smoked Old Fashion “In the current environment, investors are learning that a penny saved is just a penny saved, and the ability to grow brands, accelerate new growth and find new sources of value are premium capabilities.” ~ Stephen Diorio, Director, Forbes Marketing Accountability Initiative Summary: Why are PE companies focused on growth […]
By Imran Selimkhanov • December 26, 2021
How to Build a Killer B2B Editorial Calendar [steps included]
With the right B2B marketing strategy, you can generate millions in revenue. But organizing your content campaign is much easier said than done. How do you manage several teams across platforms? How can you keep track of everyone’s deadlines? With a B2B editorial calendar, producing timely content that generates results won’t just become an option, it […]
By Imran Selimkhanov • December 20, 2021
17
Schema Markup: An SEO Guide to Understanding Structured Data
If you’re a business owner, have built your own website, or even have a general interest in technology, you’ve likely heard of search engine optimization (SEO). And you’re probably well aware that SEO has become one of the most important tools for businesses and to generate leads and attract new audiences. Companies everywhere are focusing […]
By Imran Selimkhanov • November 5, 2021
18
Is Your Website’s Robots.txt File Hurting Your Site’s Performance?
Does your website have a robots.txt file? Is it configured correctly to enhance your site’s performance? Do you know what it does or how and why? Millions of websites use a robots txt file to control how search engines interact with their website. Google actively checks the file to ensure it can crawl your pages. […]
By Imran Selimkhanov • October 18, 2021
10 min read
Search Tactics: What Is TF-IDF and Should You Lose Sleep Over It?
A silver bullet. A magical formula. An undiscovered tool. Is TF-IDF worth the recent hype? Those on the lookout for a leg-up in the fickle world of SEO will have asked the question, “What is TF-IDF?” at some point. Have you? We’re unpacking this concept to determine how important it is in today’s ranking war, […]
By Imran Selimkhanov • October 17, 2021
12 min read
What Is Image SEO and How Can It Help Your Business?
Image SEO is the jelly to your peanut butter. What is your peanut butter? Your written SEO. No one wants the sandwich without the jelly, so why would you forget about your image SEO? Okay, enough metaphors. But hopefully, you understand that image SEO is a critical aspect of your search strategy. Even if you’ve […]
By Imran Selimkhanov • October 16, 2021
10 min read
How do I calculate the budget for a marketing campaign
Marketing KPIs for success | Lead conversion rate formula Marketing KPIs Lead conversion rate formula difference between kpi and marketing metrics What is a Marketing KPI? Lead conversion process – Marketing funn H2 bulletpoints of what I will talk, idea explained How do I calculate the budget for a marketing campaign? […]
By Imran Selimkhanov • October 15, 2021
5 min read
8 of 12 | Building an Effective Go-to- Market Strategy
Summary: Without a solid game plan on introducing your new product/service to the market, you’re much more likely to fail a launch. The Go to market strategy (GTM) should be a consistently evolving document that is visible to everyone in your company that influences customer experience; sales, marketing, delivery team, core investors and the leadership […]
By Imran Selimkhanov • October 15, 2021
8 min read
Marketing KPIs for success | Lead conversion rate formula
Marketing KPIs Lead conversion rate formula difference between kpi and marketing metrics KPIs are strategic and metrics are tactical. https://www.linkedin.com/pulse/real-difference-between-metrics-kpis-richard-hatheway What is a Marketing KPI? Lead conversion process – Marketing funn H2 bulletpoints of what I will talk, idea explained How do I calculate the budget for a marketing campaign? […]
By Imran Selimkhanov • October 13, 2021
5 min read
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What Is Image SEO and How Can It Help Your Business?
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