Imran Selimkhanov

About autor info

Imran is the founder of Productive Shop, a B2B Consulting Firm specializing in intent-based marketing solutions. When not on a project, Imran loves to pretend to catch waves like a pro in Hawaii, as well as, loving tumbling down Canadian ski hills.

Blog post cover image depicting Portfolio Company growth via marketing initiatives
#B2B Marketing Campaigns

Growth Insight | Do marketing initiatives actually add value to PortCos?

Drink Pairing: Smoked Old Fashion “In the current environment, investors are learning that a penny saved is just a penny saved, and the ability to grow brands, accelerate new growth and find new sources of value are premium capabilities.” ~ Stephen Diorio, Director, Forbes Marketing Accountability Initiative Summary: Why are PE companies focused on growth […]

By December 26, 2021

Blog cover for SEO editorial calendar
#Beginner SEO

How to Build a Killer B2B Editorial Calendar [steps included]

With the right B2B marketing strategy, you can generate millions in revenue. But organizing your content campaign is much easier said than done. How do you manage several teams across platforms? How can you keep track of everyone’s deadlines? With a B2B editorial calendar, producing timely content that generates results won’t just become an option, it […]

By December 20, 2021

17

Blog cover image for SEO Schema
#Advanced SEO

Schema Markup: An SEO Guide to Understanding Structured Data

If you’re a business owner, have built your own website, or even have a general interest in technology, you’ve likely heard of search engine optimization (SEO). And you’re probably well aware that SEO has become one of the most important tools for businesses and to generate leads and attract new audiences. Companies everywhere are focusing […]

By November 5, 2021

18

Blog cover image for image SEO optimization
#Advanced SEO

What Is Image SEO and How Can It Help Your Business?

Image SEO is the jelly to your peanut butter. What is your peanut butter? Your written SEO. No one wants the sandwich without the jelly, so why would you forget about your image SEO? Okay, enough metaphors. But hopefully, you understand that image SEO is a critical aspect of your search strategy. Even if you’ve […]

By October 16, 2021

10 min read

#eMail Marketing

How do I calculate the budget for a marketing campaign

Marketing KPIs for success | Lead conversion rate formula   Marketing KPIs Lead conversion rate formula difference between kpi and marketing metrics   What is a Marketing KPI?   Lead conversion process – Marketing funn H2 bulletpoints of what I will talk, idea explained   How do I calculate the budget for a marketing campaign? […]

By October 15, 2021

5 min read

#Crisis Playbook

8 of 12 | Building an Effective Go-to- Market Strategy

Summary: Without a solid game plan on introducing your new product/service to the market, you’re much more likely to fail a launch. The Go to market strategy (GTM) should be a consistently evolving document that is visible to everyone in your company that influences customer experience; sales, marketing, delivery team, core investors and the leadership […]

By October 15, 2021

8 min read

#B2B Marketing Budget

Marketing KPIs for success | Lead conversion rate formula

Marketing KPIs  Lead conversion rate formula difference between kpi and marketing metrics   KPIs are strategic and metrics are tactical. https://www.linkedin.com/pulse/real-difference-between-metrics-kpis-richard-hatheway   What is a Marketing KPI?    Lead conversion process – Marketing funn   H2 bulletpoints of what I will talk, idea explained   How do I calculate the budget for a marketing campaign? […]

By October 13, 2021

5 min read






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