Vanessa Nunes, PhD
Content team lead
Vanessa Nunes leads the content team at Productive Shop, based in our downtown Toronto office. She oversees our B2B SaaS content strategies across our entire portfolio, ensuring our growing team delivers resonating copy that is optimized for search. Her own expertise is in researching and writing thought leadership content in the cybersecurity and GovTech industries.
As a journalist, Vanessa has over a decade of experience covering the tech sector for a leading daily newspaper. Prior to Productive Shop, she worked for a research center at a Canadian university, chairing academic discussions and editing scholarly work for publication.
Vanessa's formal training includes an undergraduate degree in Journalism, a master's degree in Cultural Studies and a Ph.D. in English. Her doctoral research — funded by the prestigious Social Sciences and Humanities Research Council of Canada (SSHRC) Fellowship — focused on issues of language and representation in the transnational imaginaries of the Americas.
When she's not writing or reading, Vanessa is running, cycling or traveling the world. She has visited over 20 countries and is currently training for her first marathon.
Advanced SEO
B2B Content Writing
B2B Marketing Budget
B2B Marketing Campaigns
B2B sales enablement
Beginner SEO
Buyer personas
Content marketing
http status codes
Leadership
Marketing and sales KPIs
Marketing technology
SEO fundamentals
SEO Software
SEO tools and techniques
Startup funding and growth
Web Builds