Our competitor analysis research digs deep within your industry and targeted competition. The more informed you are, the more you can circumvent surprises and outpace aggressive inbound strategies. It’s not about keeping up with the Joneses. It’s about building and staying in your own league.
Benchmarking is critical to understand your resource capacity to compete.
Launch or relaunch more confidently, knowing the sources of information your TAM trusts.
Understand your opportunity gaps to turn them into an unfair advantage.
Stay ahead with an impactful editorial calendar that is likely to better educate your targets.
In an established market, knowing how and where your competition invests their organic and paid efforts will help you build a more intelligent strategy. We’ll help identify hidden opportunities to gain back a share of voice. Our analyst team leaves no stone unturned to give you an edge when building your paid ads, editorial and competitive SEO strategies.
There are many effective traffic generation strategies, so how do you know which one to select for your specific use case? By conducting organic research, we’ll help you understand what type of projects to take on first to maximize marketing ROI. This way, you’ll know how many landing pages, blogs, articles and commissioned reports to be outputting monthly.
After understanding how rivals build traffic, it’s time to dig deeper into their specific topics of interest. Whether it’s evident or not, we’ll identify themes/clusters of topics that your competitors value the most. This way, you’ll get to choose whether to invest in a race or outpace them by exploiting gaps in their strategic thinking.
Identifying, analyzing and reporting on your competitors
In an established market, knowing how and where your competition invests their organic and paid efforts will help you build a more intelligent strategy. We’ll help identify hidden opportunities to gain back a share of voice. Our analyst team leaves no stone unturned to give you an edge when building your paid ads, editorial and competitive SEO strategies.
Discovering how competitors generate traffic
There are many effective traffic generation strategies, so how do you know which one to select for your specific use case? By conducting organic research, we’ll help you understand what type of projects to take on first to maximize marketing ROI. This way, you’ll know how many landing pages, blogs, articles and commissioned reports to be outputting monthly.
Understanding in-category strengths
After understanding how rivals build traffic, it’s time to dig deeper into their specific topics of interest. Whether it’s evident or not, we’ll identify themes/clusters of topics that your competitors value the most. This way, you’ll get to choose whether to invest in a race or outpace them by exploiting gaps in their strategic thinking.
Content analysis
Backlinking building
Identification of top invested publishers
To understand what your audience wants to read, listen and watch, you need to analyze thousands of information sources and conduct a comprehensive content gap analysis before building a resonating editorial calendar.
Building and strengthening partner relationships can help you increase the authority of your website through backlinking campaigns.
We’ll help you identify and build a competitive content strategy by analyzing what the market is consuming and what your competitors value most. This way, every dollar of your content budget has a compounding effect.
The Productive team is made from a different type of cloth. This isn’t your typical agency. They’re a strategic partner. We were recommended by a partner in the Oracle ecosystem and engaged for SEO consulting initiative. What stood out is their understanding of our industry, the true context of it and how they ranked us above our competitors and in-category VARs. The detail orientation is staggering, and so is their continuous alignment with sales and product team goals. In all, we improved lead quality, content output, partner relations and optimized ad spend. Thumbs up.
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Our proactive web design and development support will ensure your website’s technical SEO performance is in top-notch shape.
We’ll work with your copy team to build a tandem timeline and detailed content outlines built specifically to boost content SEO.
Our Enterprise SEO team will help you gain much more market visibility than your competitors to get first-pick at leads.
An organic competitive analysis examines competitors’ search presence and digital marketing tactics to identify opportunities to improve SEO performance through keyword clustering, content development and strategic positioning in unpaid search results.
💡 Keep learning: An introduction to B2B competitive intelligence
Yes, organic research can uncover new audience segments and search behaviors. This expands your existing total addressable market (TAM) by providing you with visibility into ideal customer profiles you might otherwise have missed, so you can find untapped markets and refine how you position your product.
SEO competitive intelligence helps prioritize high-value keywords, identify content gaps, understand effective link-building strategies and benchmark your performance against industry leaders. Productive Shop’s SEO insights let you make strategic decisions that improve rankings, drive targeted traffic more efficiently and nurture leads.
💡 Keep learning: How to generate leads with SEO
Productive Shop translates SEO competitive analysis into concrete action plans with prioritized initiatives based on impact potential. Our team develops customized strategies for content creation, web search optimization and backlinking opportunities while providing implementation guidance and ongoing performance measurement against benchmarks.
💡 Keep learning: How to build a winning GTM SEO strategy
SEO competitive intelligence reveals gaps in the target market, audience interests and winning messaging approaches. With these insights in hand, you can differentiate your brand, prioritize high-impact initiatives and better invest resources. You will make data-informed decisions that optimize campaign performance and maximize marketing ROI.
The frequency of your competitive research analysis depends on the industry pace and your goals.
Absolutely. Competitive SEO insights keep you aligned with user search intent data and help you identify content gaps. By analyzing your competitors’ keywords, content formats and engagement levels, you uncover opportunities to create more relevant, high-quality content, which can drive a much more impactful direction for your strategy.
💡 Keep learning: Why competitor pages are a goldmine for SEO
Backlink building boosts SEO rankings by signaling credibility to search engines, increasing organic traffic and enhancing domain authority. It drives referral traffic by linking from authoritative sites, making your site appear more trustworthy to platforms like Google and users.
Understanding who the top invested publishers are helps identify authoritative platforms in your industry. Partnering with or getting featured by these platforms can enhance your brand’s credibility and trustworthiness while increasing visibility within your total addressable market (TAM).
💡 Keep learning: How important is B2B brand perception?
Pairing Productive Shop’s competitive analysis and enterprise SEO solutions can be a game-changer for your B2B SaaS business. Our integrated services help you:
SEO Consulting 
SEO audit 
Uncover market and competitor insights 
Increase Sales Qualified Leads (SQL) 
For CMOs 
For demand generation leaders 
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Enterprise SEO 
Web Search Optimization 
Local SEO 
PPC Advertising 
CRM Consulting 
Website Design & Branding 
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Content Writing 
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