SEO Consulting 
SEO audit 
Uncover market and competitor insights 
Increase Sales Qualified Leads (SQL) 
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Editorial Calendar 
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Careers Whether you’re playing in a well-established field or attempting to create a new category, your prospects have been long searching for the type of problem you’re promising to solve. The art of competitive insight is to find the in-market and search-only competition that is capturing your ideal prospects.
For tech CMOs
Fuel your CMO B2B marketing strategies
Being a new CMO at a growing SaaS company isn’t a walk in the park, but having a reliable partner with a demand generation mindset and track record of creating innovative B2B marketing strategies makes the job (much) more manageable.
Which digital workstream will get me the most leads in the next two quarters?
B2B SEO strategies for lead generation
B2B purchasers do their research and comparison shopping via browser (i.e., Google, Mozilla, Edge) and comparison sites (i.e., Gartner, G2) before they engage your sales team via form submission. With this in mind, you need to protect both paid and organic share of voice (OSOV) positions for a prospective buyer looking to solve a challenge and continue reminding prospects who already know about your company of your leadership in the space.
A well-built enterprise SEO program does just that, keeping you at the top of search results for various queries (i.e., solution, comparison, information and purchase seekers).
A 360* digital enablement perspective
When looking at the overall impact that an intelligent search team can have on your marketing team’s operations, it’s easy to understand that a connected approach drives value creation beyond counting impressions and click growth. In some cases, SEO-driven CMO B2B marketing strategies can lead to staggering ROI from operational efficiency and lead return perspectives.
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Marketing
Get complete marketing team alignment
A search-focused project involves all of the digital marketing team, along with the product and sales teams. This alignment requires you to play a crucial role in building a centralized strategy with everyone on board.
Explore our marketing services
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Content
Go from just writing to creating digital assets
A research-driven editorial calendar ensures purposeful content output and is crucial to building a healthy keyword base. Demand-driven B2B writing that is optimized for SEO turns blogs into appreciating digital assets as they rank for correct keywords and boost critical website pages to the top of search results.
Explore our content services
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Development
Faster web builds to keep up with business demand
An SEO initiative will help your marketing and development teams hone out internal workflows for faster web project delivery on business demand. This approach results in a performance-first website optimized to outrank the competition based on best practices in code cleanliness, accessibility and UX application.
Explore our development services -
Paid media and public relations
Advertise in the right places, at the right time
Releasing PR wires and paying for media placement are great, but they’re often done sporadically and through generic sources.
An SEO program allows the CMO to maximize PR and media spending by identifying the sources where their target audience actually consumes information.
Learn how we help -
Partner management
Better partnerships with deeper context
Running a link-building project with your VARs allows you to gather a hyper-relevant backlink profile while enabling your team to better bond with your partners. It’s a win-win.
Learn how we help -
Sales
Fill the sales funnel with more quality leads
A well-run search campaign is one of the top sales enablement tools to keep sales reps happy with more quality leads than what paid advertising can muster. An SEO initiative will often help you output better resonating product pages, landing pages and resource center assets, leading to more informed audiences and quality form submissions.
Generate SQLs
Marketing
Get complete marketing team alignment
A search-focused project involves all of the digital marketing team, along with the product and sales teams. This alignment requires you to play a crucial role in building a centralized strategy with everyone on board.
Explore our marketing services
Content
Go from just writing to creating digital assets
A research-driven editorial calendar ensures purposeful content output and is crucial to building a healthy keyword base. Demand-driven B2B writing that is optimized for SEO turns blogs into appreciating digital assets as they rank for correct keywords and boost critical website pages to the top of search results.
Explore our content services
Development
Faster web builds to keep up with business demand
An SEO initiative will help your marketing and development teams hone out internal workflows for faster web project delivery on business demand. This approach results in a performance-first website optimized to outrank the competition based on best practices in code cleanliness, accessibility and UX application.
Explore our development services
Paid media and public relations
Advertise in the right places, at the right time
Releasing PR wires and paying for media placement are great, but they’re often done sporadically and through generic sources.
An SEO program allows the CMO to maximize PR and media spending by identifying the sources where their target audience actually consumes information.
Learn how we help
Partner management
Better partnerships with deeper context
Running a link-building project with your VARs allows you to gather a hyper-relevant backlink profile while enabling your team to better bond with your partners. It’s a win-win.
Learn how we help
Sales
Fill the sales funnel with more quality leads
A well-run search campaign is one of the top sales enablement tools to keep sales reps happy with more quality leads than what paid advertising can muster. An SEO initiative will often help you output better resonating product pages, landing pages and resource center assets, leading to more informed audiences and quality form submissions.
Generate SQLs
In focus: The New Stack
The New Stack is the top DevOps and engineering news publisher. They needed foundational technology, UX and topic research done to reach more audiences with their technology news site.
We worked with the SEO, development and content teams to identify solutions for critical problems – to surface learnworlds.com above the competition.
We worked with the development and editorial teams to identify solutions for critical problems and surface thenewstack.com above the competition.
What is involved in a foundational SEO program
The most important concept in corporate search engine optimization is contextual relevance. To get results, your SEO partner needs to invest time in understanding the business, competitive landscape and audience search behavior. This will, in turn, enable you to accelerate demand generation and assist with significant internal digital transformation.
Market research
Query segmentation
On-page improvement
Content creation
Technical optimization
Continuous reporting
Market research
Gain an unfair advantage with competitive analysis
Query segmentation
Understand product search demand
After market research, we segment keyword research to benefit multiple teams, from content to demand generation. Phrase sets are matched against pages, landing pages, resource center assets and paid campaign groups. This drives maximum efficiency and often connects multiple departments to work in unison.
On-page improvement
Maximize conversion with irresistible user experiences
Rapidly growing businesses typically haven’t built the site and resources to be compatible with search, accessibility or UX from the start. And as the business grows, these problems compound into low search visibility and poor user experience, leading to poor lead building. It’s common to have core pages not harvesting the correct keyword sets that help them surface on top of search results.
An on-page improvement practice rehauls the page for better UX, content resonance and search visibility.
Content creation
Purposeful content attracts leads and sways to convert
Most businesses have some sort of content creation practice in place, but it’s often disjointed. We’ll help you build a clear multiple-month editorial strategy that is driven by market demand.
This way, your content teams aren’t creating “just blogs” but rather digital assets that appreciate over time.
Technical optimization
Coding best practices help win share of voice
Beautiful design and frequent content creation won’t move your site forward unless it’s continually optimized for maximum speed via code efficiency, proper platforming and UX best practices.
Continuous reporting
Gain insight and pivot fast
Dashboards tailored to your program and competitor landscape are key to monitoring and adjusting for success. Once content and technical implementation are well underway, reporting is crucial for continuous project adjustments and pivoting with market demand.
Importance of organic share of voice (OSOV)
Dominating organic share of voice means all of the critical key phrases that your audience searches for are, on average, winnable by you. The more you expose your product pages, resources and doc center pages to a relevant audience, the more likely they are to reach out to you — the team on top of search results pages wins the market.
How we help you gain top positions over your competitors
- Understanding gaps in your competitors’ digital strategies
- Building a mass of content designed specifically to drive relevant traffic
- Rebuilding your UX for core pages to be consumable and findable
- Helping build or rebuild critical site elements for maximum performance for flawless user interactions with your website
CMO success FAQs
How does a B2B marketing approach to SEO influence the B2B buyer journey compared to B2C strategies?
B2B SEO strategy targets a longer, multi-stakeholder buying cycle with different types of searches for each decision stage. While B2C focuses on direct transactions, a B2B approach emphasizes thought leadership content and competitive positioning across search engines and comparison sites, generating higher-quality leads with stronger purchase decision intent.
🏆 Need help building a winning SEO strategy for your B2B SaaS? Check our comprehensive 9-step guide.
What role does organic share of voice (OSOV) play in establishing market leadership?
Organic share of voice (OSOV) plays a significant role in establishing market leadership, ensuring your products or services appear whenever prospects research solutions. By dominating search results for industry-specific keywords, you establish authority, increase visibility across the buyer journey and capture more qualified leads than your competitors. For this reason, OSOV should addressed in all CMO B2B marketing strategies.
📈 Discover how you can use intent data to drive sales.
What's the relationship between SEO and internal digital transformation for chief marketing officers (CMOs) and their teams?
The best B2B marketing strategies drive digital transformation by aligning content, technical and analytics teams. This collaboration enables you to create better digital experiences for clients, establishes key performance indicators for sales and helps organizations adapt to changing buyer behaviors and search technologies.
How can technical SEO improvements impact website performance and user experience for B2B buyers?
Technical SEO improvements accelerate page loading and optimize site architecture to match B2B buying behaviors. Properly implementing structured content and good website navigation helps decision-makers find and evaluate solutions quickly, improving search visibility and conversion rates.
How can CMOs use competitive SEO analysis to inform broader marketing strategy?
Competitive SEO analysis helps CMOs uncover gaps in market positioning, reveals underserved needs of potential customers and highlights emerging content opportunities. By consistently monitoring competitors’ search visibility and content performance, teams can identify new market segments, refine value propositions and prioritize investments.
❓Do you know where your business stands? Read our ultimate guide to performing an in-depth SEO content gap analysis.
How can B2B keyword research services benefit multiple departments beyond marketing?
Engaging with keyword research services, like the enterprise SEO solutions we offer our clients, helps ensure optimization processes stay dynamic and data-driven as market needs evolve. Analyzing search terms across customer support queries, sales conversations and competitor messaging helps prioritize content themes, refine product descriptions and align company language with how customers search for solutions.
🔎 Learn how to master B2B keyword research to drive better results for your business.
How can CMOs measure the impact of B2B SEO services on lead quality versus quantity?
A key way full-time or fractional CMOs can measure the impact of SEO is to analyze form submissions from organic traffic using UTM parameters and compare conversion rates to paid channels. Another way is to analyze time-to-purchase, deal size and win rates of leads from your marketing efforts.
Continuous reporting and dashboards help connect search visibility improvements to specific lead quality metrics, helping CMOs demonstrate true marketing ROI beyond traffic volume.
How do your research-driven content calendar services benefit B2B companies?
A research-driven editorial content calendar combines competitive keyword analysis, industry trend mapping and buyer persona insights. It aligns your content creation process with search demand patterns while addressing specific pain points at each buying stage. This approach ensures that your content is a valuable digital asset rather than just another blog post, helping drive results.
📅 Need help planning your content? See how Productive Shop can help you develop impactful editorial calendars.
What makes foundational content appreciate over time from an SEO perspective?
High-quality, foundational content is appreciated when it builds authority through consistent backlinks, social proof and user engagement. Regular updates to match evolving buyer personas and search intent, combined with strong internal linking and technical optimization, compound its SEO value and long-term relevance.
B2B content writing services ensure the maintenance of key assets and the increase in search equity through strategic optimization and enhancement.
Do you offer different packages for your B2B marketing strategies?
We can work with your team to enhance your existing capabilities. Are you only looking for direction? Our experts can research and build comprehensive CMO B2B marketing strategies and project plans that marketing teams can implement internally. If you need to outsource execution, our team can handle everything from web development to content and design.
The first step is to contact our team and let us know about your current challenges.
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